Sr. Analyst, Monetization
Company: Starz
Location: Santa Monica
Posted on: September 20, 2022
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Job Description:
Summary of Position
The Sr. Analyst, Monetization is a data-driven marketer/product
analyst with proven digital experience to drive our monetization
initiatives. You will be responsible for execution and optimization
of promotional offers, longer term plans, bundles, tiers, and
overall monetization framework. Customer segmentation, targeting,
and maintenance of offer communications/flows will be an important
part of this role. This person will help boost STARZ OTT
acquisition and retention efforts, working closely with our
storefront partners and product/engineering teams to plan out and
maximize impact of promotions and subscription plans that we run.
The role requires a passion for results, a commitment to
action-oriented analysis, and an attitude that anything is
possible. You will have experience with A/B testing and marketing
experimentation. You will relentlessly innovate on behalf of
customers, and actively participate in a strong culture of rapid
experimentation, measurement, and iteration.
Responsibilities
--- Build out broader monetization strategy and execution plan,
across promotions/offers, subscription terms/tiers,
bundles/partnerships, etc.--- Own the subscription plan and
promotional offer roadmap; track and report against results; lead
efforts to expand or launch offers as necessary to boost growth---
Develop innovative and profitable promotions / trial strategies
including targeting, offers, flows, cadence and frequency--- Ensure
pricing, offers, messaging and creative is effective and consistent
(where applicable) across acquisition channels and partners--- Work
with storefronts and partners to coordinate subscription plans,
offer roadmap and promotions--- Partner closely with Legal,
Finance, Insights & Analytics, Product, Engineering, and Marketing
teams --- Devise, launch, test and optimize subscription plans,
tiers, and offer campaigns across the customer lifecycle, content
calendar, and seasonal holidays through multiple channels including
email, push notifications, and in-app messages--- Monitor and
analyze campaign results across all channels to understand the
effectiveness of strategies and tactics for improving take rates
and retention--- Execute against robust test and learn strategies
that guide optimization of offer communications--- Collaborate with
Product and UX teams to optimize all offer sign-up flows and
communications--- Conduct market research to understand and
syndicate promotional offers and pricing trends across the OTT
space and where STARZ fits in relative to competition--- Keep a
pulse on promotions limitations across app storefronts, and know
the rules/guidelines inside and out--- Build and optimize
monetization engines that maximize both take rate and effective
rate across as many touch points as possible (including but not
limited to funnel drop-off, conversion to paid, cancellation flows,
renewals, etc.)--- Build and maintain tools that empower
product/marketing teams to manage subscription plans, promotions,
offers, and corresponding marketing assets
Qualifications & Skills
--- 2+ years of experience in a marketing/promotions/product role
preferably in a subscription business--- Excel at juggling multiple
projects, staying organized and prioritizing deadlines--- Strong
analytical skills and proficiency in AB/multivariate testing with
an ability to effectively turn reporting and analysis in to
insights and strategies--- Strong pricing/promotions experience---
Strong experience in engagement and retention marketing throughout
different portions of the lifecycle--- Proven ability in
synthesizing and interpreting data and customer insights into
successful acquisition and reactivation campaigns--- Obsessed with
positive customer experience, content/copywriting, and accuracy
across all customer touch points--- Seasoned in managing timelines,
delivery, dependencies, communication across teams--- Comfortable
in a data-driven business environment and able to pivot readily
based on real-time data--- Positive, people-oriented, and energetic
attitude--- Strong creative sensibilities and an aptitude to always
look at MarComm through the eyes of the customer--- Expert in
copywriting and grammar--- Experience with pricing/promotions in
multiple international regions preferred--- Proficiency in
Marketing Automation software (ideally LeanPlum) preferred---
Multilingual preferred
About the Company
Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is
a leading global media and entertainment company that produces and
distributes premium streaming content to worldwide audiences across
subscription television platforms. Starz is home to the flagship
domestic STARZ - brand, STARZ ENCORE, 17 premium pay TV channels
and the associated on-demand and online services, including the
highly rated STARZ app. With the launch of the STARZPLAY
international premium streaming platform and STARZ PLAY Arabia,
Starz is expanding its global footprint in a growing number of
territories. Sold through multichannel video distributors,
including cable operators, satellite television providers,
telecommunications companies, and other online and digital
platforms, Starz offers subscribers more than 7,500 distinct
premium television episodes and feature films, including STARZ
Original series, first-run movies and other popular
programming.
With the Company aligning its studio operations behind the growth
of its streaming business, Starz has become one of the pre-eminent
modern premium global streaming platforms. Offering subscribers
more than 7.500 television episodes, including Starz original
series and provocative documentaries, along with a broad catalogue
of first-run movies, Starz is taking the lead in delivering
relatable premium content that makes it the platform of choice
among a wide spectrum of female, African-American and other
historically underserved audiences. Its focused brand, premium
content and freedom from legacy relationships position Starz at the
forefront of the new bundles emerging throughout the media
ecosystem, a compelling value proposition to complement virtually
every kind of subscription platform. Distinguished by its
successful and focused content strategy, top programming,
exceptional curation and speed to market, Starz has quickly scaled
its platform to become one of the most widely distributed and
fastest-growing OTT services in the world, with OTT subscribers
making up more than half of its global subscriber base. The
Starzplay International premium subscription service offers a "best
of global SVOD" content portfolio in more than 50 countries
throughout Europe, Latin America, Canada, Japan and India through a
bespoke and expanding network of distribution partners. The
Starzplay Arabia joint venture is one of the leading SVOD operators
in the fast-growing Middle East and North Africa region. The
proprietary and highly-rated Starz app, a proven hit with U.S.
audiences, continues to roll out internationally.
Our Benefits
EEO Statement Lionsgate is an equal employment opportunity
employer. All employees and applicants are evaluated on the basis
of their qualifications, consistent with applicable state and
federal laws. In addition, Lionsgate will provide reasonable
accommodations for qualified individuals with disabilities.
Lionsgate will consider for employment qualified applicants with
criminal histories in a manner consistent with the requirements of
applicable state and federal law.
Keywords: Starz, Santa Monica , Sr. Analyst, Monetization, Professions , Santa Monica, California
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