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Sr. Analyst, Monetization

Company: Starz
Location: Santa Monica
Posted on: September 20, 2022

Job Description:

Summary of Position
The Sr. Analyst, Monetization is a data-driven marketer/product analyst with proven digital experience to drive our monetization initiatives. You will be responsible for execution and optimization of promotional offers, longer term plans, bundles, tiers, and overall monetization framework. Customer segmentation, targeting, and maintenance of offer communications/flows will be an important part of this role. This person will help boost STARZ OTT acquisition and retention efforts, working closely with our storefront partners and product/engineering teams to plan out and maximize impact of promotions and subscription plans that we run. The role requires a passion for results, a commitment to action-oriented analysis, and an attitude that anything is possible. You will have experience with A/B testing and marketing experimentation. You will relentlessly innovate on behalf of customers, and actively participate in a strong culture of rapid experimentation, measurement, and iteration.
--- Build out broader monetization strategy and execution plan, across promotions/offers, subscription terms/tiers, bundles/partnerships, etc.--- Own the subscription plan and promotional offer roadmap; track and report against results; lead efforts to expand or launch offers as necessary to boost growth--- Develop innovative and profitable promotions / trial strategies including targeting, offers, flows, cadence and frequency--- Ensure pricing, offers, messaging and creative is effective and consistent (where applicable) across acquisition channels and partners--- Work with storefronts and partners to coordinate subscription plans, offer roadmap and promotions--- Partner closely with Legal, Finance, Insights & Analytics, Product, Engineering, and Marketing teams --- Devise, launch, test and optimize subscription plans, tiers, and offer campaigns across the customer lifecycle, content calendar, and seasonal holidays through multiple channels including email, push notifications, and in-app messages--- Monitor and analyze campaign results across all channels to understand the effectiveness of strategies and tactics for improving take rates and retention--- Execute against robust test and learn strategies that guide optimization of offer communications--- Collaborate with Product and UX teams to optimize all offer sign-up flows and communications--- Conduct market research to understand and syndicate promotional offers and pricing trends across the OTT space and where STARZ fits in relative to competition--- Keep a pulse on promotions limitations across app storefronts, and know the rules/guidelines inside and out--- Build and optimize monetization engines that maximize both take rate and effective rate across as many touch points as possible (including but not limited to funnel drop-off, conversion to paid, cancellation flows, renewals, etc.)--- Build and maintain tools that empower product/marketing teams to manage subscription plans, promotions, offers, and corresponding marketing assets
Qualifications & Skills
--- 2+ years of experience in a marketing/promotions/product role preferably in a subscription business--- Excel at juggling multiple projects, staying organized and prioritizing deadlines--- Strong analytical skills and proficiency in AB/multivariate testing with an ability to effectively turn reporting and analysis in to insights and strategies--- Strong pricing/promotions experience--- Strong experience in engagement and retention marketing throughout different portions of the lifecycle--- Proven ability in synthesizing and interpreting data and customer insights into successful acquisition and reactivation campaigns--- Obsessed with positive customer experience, content/copywriting, and accuracy across all customer touch points--- Seasoned in managing timelines, delivery, dependencies, communication across teams--- Comfortable in a data-driven business environment and able to pivot readily based on real-time data--- Positive, people-oriented, and energetic attitude--- Strong creative sensibilities and an aptitude to always look at MarComm through the eyes of the customer--- Expert in copywriting and grammar--- Experience with pricing/promotions in multiple international regions preferred--- Proficiency in Marketing Automation software (ideally LeanPlum) preferred--- Multilingual preferred

About the Company
Starz (, a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ - brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.
With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform. Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a "best of global SVOD" content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.
Our Benefits

  • Full Coverage - Medical, Vision, and Dental
  • Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)

    EEO Statement Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

Keywords: Starz, Santa Monica , Sr. Analyst, Monetization, Professions , Santa Monica, California

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