Senior Data Analyst - Engagement & Retention
Company: Hulu LLC.
Location: Santa Monica
Posted on: February 23, 2021
The part you'll play and
preparation for your role. Hulu is the leading premium streaming
service offering live and on-demand TV and movies, with and without
commercials, both in and outside the home. Operating at the
intersection of entertainment and technology, Hulu has a unique
opportunity to be the number one choice for TV. We captivate and
connect viewers with the stories they love, and we're looking for
people who are passionate about redefining TV through innovation,
unconventional thinking, and embracing fun. Join us and see what
Hulugan life is all about. Summary Data Analysts on the Disney
Media & Entertainment Distribution Engagement & Retention Analytics
team are the analytics partner for the organization's Growth
Marketing team. They support Disney's streaming services, which
include Disney+ and Hulu, through measurement, analysis, and
insight generation. Additionally, this team of analysts focuses on
helping our subscribers get the most value out of our services, and
improving business results through the combination of statistical
rigor, data analysis, and fast paced execution with an emphasis on
driving meaningful business recommendations. What you'll do
- Experimentation: Develop test plans, define success metrics,
and ensure accurate results methodologically, technically, and
- Goaling and KPIs: Work "full-stack" to define critical metrics
with XFN partners, forecast outcomes, and measure pacing against
- Business Performance Reporting, Visualization, and Regression
Management: Be the primary partner for cross-functional
stakeholders to understand performance of content on the platform.
When content engagement is ahead or behind expectations, dig in to
drive meaningful, measurable insights that help the business
performance improve or double-down on success.
- Deep-Dive Analysis: Analyze user behavior to identify patterns,
uncover opportunities, and create a shared understanding of how our
subscribers are engaging with the platform.
- Forecasting and Opportunity Sizing: Both to set goals and help
evaluate potential opportunities, you will be tasked with
forecasting and opportunity sizing. This will help business
stakeholders evaluate trade-offs in different approaches, and
create targets for driving business performance.
- Partnership: You will partner closely with key business
partners to identify and unlock opportunities, and with other data
teams to improve platform capabilities around data modeling,
testing platforms, data visualization, and data architecture. What
- 4+ years of analytical experience.
- 3+ years of work experience using SQL and Python/R or other
statistical programming language.
- Familiarity with data exploration and data visualization tools
like Tableau, Looker, Chartio, etc.
- Understanding of statistics concepts (e.g., hypothesis testing,
- Ability to think strategically, analyze and interpret market
and consumer information.
- Excellent verbal and written communication skills, with the
ability to communicate effectively with and present to key
- Degree in an analytical field. Learn More About Life at Hulu
Our Hiring Process Explore life at Hulu Thanks for stopping by to
get an inside scoop on our products and culture. Once you get a
taste of the Hulu way of life, take some time to browse our open
jobs to see where your expertise, interests, and experience align!
We are so excited to see what you bring to the table. Up next on
your journey You applied to one of our roles and it looks like you
might be a fit. As a next step, prepare to discuss your background,
goals, and aspirations with a recruiter or team member.
They will also be ready to answer all of your questions about Hulu
and the role. If you aren't a fit this time, keep an eye on our
open roles for the next opportunity that might be a match. Meet the
team Log on and meet the team virtually. With Hulu focused on
keeping candidates and employees safe, we are conducting all
interviews through video conferencing technology, and we are
leveraging digital collaborative tools to ensure the experience is
thorough and positive.
The video interview is typically the final stage of the process and
your chance to leave a lasting impression through your enthusiasm,
preparation, abilities, and resume.
Keywords: Hulu LLC., Santa Monica , Senior Data Analyst - Engagement & Retention, Professions , Santa Monica, California
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