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Senior Data Analyst - Engagement & Retention

Company: Hulu LLC.
Location: Santa Monica
Posted on: February 23, 2021

Job Description:

The part you'll play and
preparation for your role. Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about. Summary Data Analysts on the Disney Media & Entertainment Distribution Engagement & Retention Analytics team are the analytics partner for the organization's Growth Marketing team. They support Disney's streaming services, which include Disney+ and Hulu, through measurement, analysis, and insight generation. Additionally, this team of analysts focuses on helping our subscribers get the most value out of our services, and improving business results through the combination of statistical rigor, data analysis, and fast paced execution with an emphasis on driving meaningful business recommendations. What you'll do

  • Experimentation: Develop test plans, define success metrics, and ensure accurate results methodologically, technically, and statistically.
  • Goaling and KPIs: Work "full-stack" to define critical metrics with XFN partners, forecast outcomes, and measure pacing against those targets.
  • Business Performance Reporting, Visualization, and Regression Management: Be the primary partner for cross-functional stakeholders to understand performance of content on the platform. When content engagement is ahead or behind expectations, dig in to drive meaningful, measurable insights that help the business performance improve or double-down on success.
  • Deep-Dive Analysis: Analyze user behavior to identify patterns, uncover opportunities, and create a shared understanding of how our subscribers are engaging with the platform.
  • Forecasting and Opportunity Sizing: Both to set goals and help evaluate potential opportunities, you will be tasked with forecasting and opportunity sizing. This will help business stakeholders evaluate trade-offs in different approaches, and create targets for driving business performance.
  • Partnership: You will partner closely with key business partners to identify and unlock opportunities, and with other data teams to improve platform capabilities around data modeling, testing platforms, data visualization, and data architecture. What to bring
    • 4+ years of analytical experience.
    • 3+ years of work experience using SQL and Python/R or other statistical programming language.
    • Familiarity with data exploration and data visualization tools like Tableau, Looker, Chartio, etc.
    • Understanding of statistics concepts (e.g., hypothesis testing, regression analysis).
    • Ability to think strategically, analyze and interpret market and consumer information.
    • Excellent verbal and written communication skills, with the ability to communicate effectively with and present to key partners.
    • Degree in an analytical field. Learn More About Life at Hulu Our Hiring Process Explore life at Hulu Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table. Up next on your journey You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
      They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match. Meet the team Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
      The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Keywords: Hulu LLC., Santa Monica , Senior Data Analyst - Engagement & Retention, Professions , Santa Monica, California

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