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Consumer Insight Specialist

Company: Roku, Inc.
Location: Santa Monica
Posted on: May 12, 2022

Job Description:

The future won't be televised. It will be streamed.---Roku is changing how the world watches TV.

Roku is the #1 TV streaming platform in the US. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers worldwide while gaining meaningful experience across various disciplines.
The Roku Channel has quickly become a leading streaming app for free, live, and subscription based premium content and has expanded into making original content.

The Role--- and--- Responsibilities------
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV--- models are available around the world through direct retail sales and licensing arrangements with TV brands and pay---TV operators.------
Roku is looking for---an---Engagement---Insights Lead---to join the Programming and Engagement team.---You will play an integral role---in---the success of---the Roku platform by---understanding the evolving needs---of---streamers worldwide. Supporting the Roku platform, specifically the Partner Growth and Engagement teams, you will conduct research to uncover patterns and drivers in newly emerging streaming behavior.
What you'll do---

Use---survey and behavioral data to understand---streaming behavior, streamer---needs and---preferences---
Design and---lead---innovative quantitative research to support and guide business strategy---
Work cross-functionally (partner---growth, data science, engagement marketing)---
Conduct both generative and---evaluative research---to understand who the streamer is---
Innovate on ways to leverage our incredible behavioral data for insights---
Author original thought leadership helping the industry understand the new norm in video consumption---
Disseminate insights effectively---and innovatively---to various teams and levels across the organization.---

(Please note this role focusses on streaming behaviors and not device purchasing)---
Preferred Experience/Qualifications---

6+ years' experience in research/analytics---
Direct experience with CTV streaming Preferred
Track record of owning quantitative---research studies---(survey writing, weighting, data cleaning, sig testing, regression).------
Experience generating, sharing and championing insights to various levels of the organization---
Experience with SQL a plus---

The Roku culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2014 in the UK and 2002 worldwide.

Keywords: Roku, Inc., Santa Monica , Consumer Insight Specialist, Other , Santa Monica, California

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