Consumer Insight Specialist
Company: Roku, Inc.
Location: Santa Monica
Posted on: May 12, 2022
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Job Description:
The future won't be televised. It will be streamed.---Roku is
changing how the world watches TV.
Roku is the #1 TV streaming platform in the US. Roku pioneered
streaming to the TV. Our mission is to be the TV streaming platform
that connects the entire TV ecosystem. We connect consumers to the
content they love, enable content publishers to build and monetize
large audiences, and provide advertisers unique capabilities to
engage consumers.
From your first day at Roku, you'll make a valuable - and valued -
contribution. We're a fast-growing public company where no one is a
bystander. We offer you the opportunity to delight millions of TV
streamers worldwide while gaining meaningful experience across
various disciplines.
The Roku Channel has quickly become a leading streaming app for
free, live, and subscription based premium content and has expanded
into making original content.
The Role--- and--- Responsibilities------
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and Roku
TV--- models are available around the world through direct retail
sales and licensing arrangements with TV brands and pay---TV
operators.------
Roku is looking for---an---Engagement---Insights Lead---to join the
Programming and Engagement team.---You will play an integral
role---in---the success of---the Roku platform by---understanding
the evolving needs---of---streamers worldwide. Supporting the Roku
platform, specifically the Partner Growth and Engagement teams, you
will conduct research to uncover patterns and drivers in newly
emerging streaming behavior.
What you'll do---
Use---survey and behavioral data to understand---streaming
behavior, streamer---needs and---preferences---
Design and---lead---innovative quantitative research to support and
guide business strategy---
Work cross-functionally (partner---growth, data science, engagement
marketing)---
Conduct both generative and---evaluative research---to understand
who the streamer is---
Innovate on ways to leverage our incredible behavioral data for
insights---
Author original thought leadership helping the industry understand
the new norm in video consumption---
Disseminate insights effectively---and innovatively---to various
teams and levels across the organization.---
(Please note this role focusses on streaming behaviors and not
device purchasing)---
Preferred Experience/Qualifications---
6+ years' experience in research/analytics---
Direct experience with CTV streaming Preferred
Track record of owning quantitative---research studies---(survey
writing, weighting, data cleaning, sig testing,
regression).------
Experience generating, sharing and championing insights to various
levels of the organization---
Experience with SQL a plus---
The Roku culture
Roku is a great place for people who want to work in a fast-paced
environment where everyone is focused on the company's success
rather than their own. We try to surround ourselves with people who
are great at their jobs, who are easy to work with, and who keep
their egos in check. We appreciate a sense of humor. We believe a
fewer number of very talented folks can do more for less cost than
a larger number of less talented teams. We're independent thinkers
with big ideas who act boldly, move fast and accomplish
extraordinary things through collaboration and trust. In short, at
Roku you'll be part of a company that's changing how the world
watches TV.
We have a unique culture that we are proud of. We think of
ourselves primarily as problem-solvers, which itself is a two-part
idea. We come up with the solution, but the solution isn't real
until it is built and delivered to the customer. That penchant for
action gives us a pragmatic approach to innovation, one that has
served us well since 2014 in the UK and 2002 worldwide.
Keywords: Roku, Inc., Santa Monica , Consumer Insight Specialist, Other , Santa Monica, California
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