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Team Lead, Paid Social

Company: myGwork
Location: Santa Monica
Posted on: January 16, 2022

Job Description:

Job Summary:
SUMMARY Hulu's Marketing organization is seeking a Team Lead, Paid Social whose team will be responsible for the strategy, planning, testing, execution, and optimization of all campaigns within Social and YouTube. These campaigns support a variety of business initiatives with objectives ranging from brand awareness to subscriber acquisition. The successful candidates will have a passion for social media, and experience scaling campaigns across all major publishers (Facebook, Instagram, Snapchat, Twitter, TikTok, YouTube, etc). They will also bring a highly analytical, creative, and flexible growth mentality to the role, which will be essential to delivering breakthrough thinking for this channel.
WHAT YOU'LL DO Develop and own paid social strategy to align with subscriber acquisition, brand and original content goals and initiatives
Manage and optimize acquisition, brand and original content campaigns day-to-day across social publishers
Own channel measurement; tracking, monitoring, testing, and optimizing against critical metrics
Optimize and manage budget across publishers and tactics to deliver positive return on marketing spend
Partner with internal analytics team to develop an incrementality-focused testing roadmap, conducting experiments and A/B tests on an ongoing basis to continually improve channel performance
Ensure campaigns are continuously optimized to meet and exceed short term and long term goals across acquisition, brand and content
Collaborate with broader marketing team and external partners to holistically build strategy and plan campaigns
Manage and develop team members, mentor and educate on the latest social advancements
Clearly communicate campaign changes and performance to the acquisition team and other strategic partners
WHAT TO BRING 6-8 years managing paid social campaigns
2+ years leading high-performing teams
Deep knowledge of & mastery of social platforms (i.e. Facebook/Instagram, Snapchat, Twitter, Pinterest &TikTok)
Excellent quantitative and data analysis skills with experience scaling media experimentation across social platforms
Strong grasp of experimentation techniques within social platforms
Experience in setting up, optimizing and scaling multi-million dollar paid social campaigns
Experience running high impact campaigns with awareness or engagement objectives
Desire to lead and mentor junior members of a team
Ability to build and foster strong relationships with internal stakeholders and external partners
Bachelor's degree or equivalent
NICE-TO-HAVES Entertainment industry experience
Agency experience
Prior experience as a manager

This employer is a corporate member of
myGwork - LGBTQ+ professionals, the business community for LGBTQ+ professionals,
students, inclusive employers & anyone who believes in workplace equality.

Keywords: myGwork, Santa Monica , Team Lead, Paid Social, Other , Santa Monica, California

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