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Specialist, Programmatic Media

Company: Rubin Postaer and Associates
Location: Santa Monica
Posted on: May 3, 2021

Job Description:

Where You'll Be Working

We're RPA: an independent advertising agency that puts People First. It's a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.

Why You'll Never Want to Leave

Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and - we hope - stick around for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates' lives and career growth.

* Professional development * Tuition reimbursement * Virtual yoga and meditation

Who You'll Be Collaborating With

Every day, you'll be teaming up with a diverse, enthusiastic, multi-disciplinary team of Digital Media aces with a smart sense of humor.

What You'll Be Helping Achieve

RPA is seeking a Specialist, Programmatic to join our Digital Media, Programmatic team on the Honda/Acura account. We're looking to build out our programmatic team with an individual who gets excited in developing and executing campaigns with real-time buying platforms. You should have experience in working with ad exchanges, aggregators, ad servers, and other optimization platforms. As a Specialist, you should have solid experience in RTB using bid modifiers and line item based, optimizing CPA, CPC direct marketing campaigns preferably in an RTB environment. You will need to be curious and collaborative and have the desire to work very closely with the greater media and analytics teams to study client performance data, identify areas for improvement and most importantly, implement enhancements to drive client business. You will have a proven track record of growing accounts by forging a strong relationship with clients, understanding their objectives and recommending best strategies. Candidates should have 1+ years of hands-on programmatic experience

What You'll Be Working On

* Programmatic trading and optimizations * Strategic oversight/programmatic thought leadership * Regularly provide regular ROI-driving insights and recommendations * Mentor other teammates leveraging programmatic expertise * Combine data analysis and client feedback to create optimization strategies and provide solutions for complex campaigns to meet client objectives

How You'll Excel In Your Role

* Be an expert in RTB buying strategies, optimization algorithms, data visualization with multiple DSPs (DV360 and Verizon preferred) * Be trained in Prisma and able to setup campaigns from start to finish * Understand the nuances of display, native and video buying * Become an expert in coming up with best practices for trading within DSPs including training collateral, and offer insights on how to improve campaign effectiveness through the platform's functionality * Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a get-it-done environment * Have effective time management skills - ability to prioritize and meet deadlines * Be a self-starter - able to tackle new clients or territories with little guidance * Be a quick learner - able to rapidly grasp new technology and product changes

As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability or any other classification protected by Federal, state, or local law.

Keywords: Rubin Postaer and Associates, Santa Monica , Specialist, Programmatic Media, Other , Santa Monica, California

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