Location: Santa Monica
Posted on: October 18, 2020
Were seeking a Media Buyer with experience in SEM whos looking
to manage performance marketing campaigns that drive trials,
subscriptions, and ultimately revenue growth for a subscription
SaaS business. In this role, you will have the opportunity to build
paid acquisition strategies from the ground up and serve as the
expert and owner of all things acquisitions.
Be an expert in marketing psychology. You will be detail oriented
and understand the nuances that drive behavior.
Drive new trials and subscriptions. You will aggressively scale
digital marketing campaigns to drive new subscriptions while
managing to KPIs.
Thrive under rapid, creative and copy iterations to maximize ad
performance. You will develop, execute, and test copy and creative
to yield campaign improvements, customer insights, and feed future
tests. This includes building a testing framework along with
measurement approaches to interpret results.
CPA, CPM, CPL CHURN, LTV, Time to Payback. You will have a deep
understanding of these KPIs and make data-driven decisions to
improve these metrics.
Proactively test new campaigns. You will Identify growth
opportunities and develop end-to-end strategies to help conversion
Responsibilities than can be earned:
Develop channel expertise and evolve into designated channel lead.
For example, Facebook, Instagram, Youtube, Display, and Search are
channels that all have their own nuances and require focus and
subject matter expertise. Opportunity to evolve into one of these
Opportunity to build a strategy from the ground up and grow a
complementary business units acquisitions for the company.
2 to 4 years in direct management of marketing campaigns (SEM, Paid
Social, Display, etc.)
Experienced in high volume consumer or SAAS campaigns for consumer
or small medium business markets.
Deep knowledge of managing social, display, and programmatic
platforms (Facebook, Google Display Network, Yahoo Gemini,
Demonstrated ability to aggressively scale marketing
Lives and breaths data and have shown an ability to make
Strong interpersonal collaboration skills (teams and individuals
request to work with you again).
Understanding of marketing psychology and concepts.
Ability to thrive in a fast-paced entrepreneurial environment with
smart highly motivated team members.
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Keywords: SimplePractice, Santa Monica , SEM Buyer, Other , Santa Monica, California
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