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Director of Email & Retention Marketing

Company: Alpha Paw
Location: Santa Monica
Posted on: September 17, 2020

Job Description:

Company Overview

Alpha Paw is a rising star in the booming pet supply e-commerce industry, and we’re looking for dog lovers to grow our team! We’re on a mission to help our customers be the best pet parents they can be.

Our vision is to become the #1 resource dog lovers look to when they have questions or need help along the pet parenthood journey — and we need you to help us get there.

What You Will Do

Own email & retention strategy

Own the marketing strategy for prospects and customers via email, SMS, chat, direct mail, packaging inserts, loyalty/referral programs, and other direct channels Develop and test segmentation and personalization strategies to give our customers the most relevant experience possible across channels

Prioritize retention efforts in the form of a roadmap, leading a team of two (and growing) to execute on our deliverables

Stay on the cutting edge of email, retention, and loyalty trends in order to pitch, test, and roll out new communication channels

Drive CLTV growth by leveraging our customer data to find new and more relevant ways to talk to our customers at the right time with the right message

Starting with... Rolling out a comprehensive direct mail program that hits our conversion metrics and aligns with our brand guidelines

Overhauling and relaunching our loyalty / referral program based on team / customer feedback & customer engagement data

Setting strategy on all paid re-engagement campaigns across our digital marketing channels; partner with growth team to execute

Lead a team

Be a great manager and leader for our awesome team of 2 and grow the Retention Marketing team from there

Be a great cross-functional partner

Collaborate with our Design, Ecomm, CX, and Ops teams while rolling out new strategies and optimizing process

Who are we looking for?

6+ years of CRM / retention marketing experience - experience working with subscription businesses a plus, even though we re not one!

Prior experience with email (extensive), SMS, social messaging platforms, direct mail, and loyalty/referral programs

Prior experience directly managing others and being a great leader

A customer-first (and customer-obsessed) attitude who is excited to bring tons of new ideas to the table while also executing on the good ones we already have

What would your managers/peers say you do exceptionally well compared to others? * What's your current compensation? (To give us a sense of your current level of seniority) *

Keywords: Alpha Paw, Santa Monica , Director of Email & Retention Marketing, Other , Santa Monica, California

Click here to apply!

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