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B2B Growth Marketing Manager

Company: Hireology
Location: Santa Monica
Posted on: September 17, 2020

Job Description:

Breakthrough and our community of pioneering Physical Therapy private practice owners are united by the purpose of helping people in pain get back to normal naturally through PT and other natural solutions instead of unnecessary pain medication or surgery.

Breakthrough is the leader in business growth for Physical Therapy private practices through marketing services and business coaching. Our clients have an average annual practice growth rate of 33%. Every month, our system drives over 10,000 direct access patients into our member practices.

Our people are the heart and soul of our success. We are passionate, dedicated, and driven. Our teammates have the grit to get things done in autonomous environments, the teamwork drive to put the team ahead of self, and the desire to continue to learn and grow throughout their careers.

If you are passionate about helping people get back to health naturally, B2B SaaS, and you love to work for a driven company, we want to talk to you!

Job Summary

We are seeking a strategic, creative, and results-driven Growth Marketing Manager to join our mission-driven company, drive growth, and collaborate with the marketing team. This role will be a key contributor on the marketing team responsible for accelerating demand for our B2B business through new and proven marketing channels.

Responsibilities

Create and implement strategies for customer acquisition through paid social, retargeting, direct mail, SEO/SEM and other channels to accelerate growth

Manage and optimize ad spend on customer acquisition channels to increase conversation-ready leads and engagement

Develop and execute A/B testing; maintain a laser focus on account optimization, landing page and creative testing, audience segmentation, and leveraging new ad platform features

Provide analytics and critical insights on performance, driving key investment decisions and providing visibility to trends

Collaborate with the sales team to improve SQL quality

Execute account-based marketing strategy in collaboration with sales and marketing teams

Skills

A team player who shares results learned from experiments and happily tackles new goals

Data-focused marketer with excellent strategic, analytical, and critical thinking capabilities

Expert knowledge of ad networks including Facebook Ads Manager, Google Ads and LinkedIn Ads

High level of comfort analyzing and speaking to key digital performance metrics - CPA, ROAS, CAC etc.

Versed in strategies to find new audiences, maximize spend efficiently, and respond to trends on the fly

High levels of proactivity, accountability, organization, and agility

Experience with email management and CRM systems such as Hubspot and Salesforce

Experience

3-5 years of experience in directly managing paid social (in-platform), including campaign structure, targeting, audience expansion, optimization, and measurement.

3+ years of experience in B2B demand generation

Why Breakthrough

You will be part of a transformative company. Our mission is to help people in pain get back to normal naturally (instead of overusing pharmaceuticals or getting unnecessary surgery).

Other Awesome Benefits About This Opportunity

Completely virtual. We don’t have an office (and never have). We care about your results and impact on the business and want our team to live and work wherever they want.

We have an amazing team of incredibly driven people who are constantly learning, growing, and encouraging one another.

Amazing benefits, including healthcare, matching 401K, and shares in our employee stock ownership trust.

Work-life balance environment - we care that you are personally and professionally taken care of.

Our Values = Your Values:

This is for you only if you align with our values:

GRIT: You are passionate and purpose driven. You are relentless in your pursuits despite failure.

Beginner’s Mind: While you come with an abundance of experience you lust for constructive feedback with our partner ecosystem and employees of all skill levels.

Elevate Others: You have empathy and understanding of other people. You appreciate others being real with you so you can grow.

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Why B2B marketing - what do you love about B2B marketing?

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I certify that answers given herein are true, accurate, and complete to the best of my knowledge. I authorize investigation into all statements I have made on this Form as may be necessary for reaching an employment decision. In the event I am employed, I understand that any false or misleading information I knowingly provided herein or in subsequent interviews may result in discharge and/or legal action. I understand that this Career History Form is not the sole basis from which a hiring decision has been made, and understand that this Form will be used in conjunction with a series of interviews and assessments to determine my suitability for the role to which I am applying.

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Date: 9/8/2020

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Keywords: Hireology, Santa Monica , B2B Growth Marketing Manager, Other , Santa Monica, California

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