Beachbody, the leader of in-home fitness programs and
nutritional products, is on the lookout for top-notch talent. We’re
an equal-opportunity employer who offers competitive compensation,
incredible benefits and perks, not to mention a laid-back office
filled with smart, friendly people and positive energy. We also
provide free Shakeology, onsite gyms, flexible work hours, and cool
product discounts. Are you ready to help us achieve our goal of
helping people live healthy fulfilling lives?
The Director, Brand Leadership is a key member of the Team
Beachbody Marketing Team and is responsible for helping to deliver
on the company mission by driving growth of nutritional supplements
line on a global basis. The Director leads the global marketing
strategy and day-to-day execution to launch new products and grow
existing ones. From uncovering consumer insights and evaluating
competitive landscape to keeping a pulse on ingredients and
research, the director must deliver unique product positioning and
drive accretive growth through our unique multi-level marketing
business model with unparalleled storytelling and relationship
building leverage. The position reports to the Vice President,
Develop and execute creative and effective marketing and
promotional strategy for nutrition products and develop creative
messages through all vehicles, and across all countries
Concept, develop and deliver innovative new products: Develop
unique concepts that meet/exceed consumer interest and deliver
appropriate revenue and margin profiles
Work cross-functionally to develop formula, packaging,
marketing, creative and testing
Work with ops/strategic planning on forecasting and coordinate
all functions with ops for timely and effective launch
Develop marketing plan
Lead marketing communication strategy across all touchpoints:
websites (e.g Teambeachbody.com, BeachbodyonDemand.com), mobile
app, social media, emails/newsletters, blog, etc.
Develop key selling, marketing and training tools for Beachbody
Coaches (our MLM Distributors)
Post-launch performance reporting and analysis
Maximize exposure through Beachbody’s fitness programs (across
web and app) to cross promote nutritional products
Lead cross-functional teams including creative, web, social,
database, production, operations, FNR, sales and training to
execute on all programs.
Be the thought leader of the brand and execute consumer and
Coach research to uncover key information. Also be proactive in
staying knowledgeable by reading information and attending relevant
Analyze business and use data-driven results to identify what’s
working and what needs improvement to drive sales, cross promotions
Assist in driving coach and consumer excitement through unique
physical and virtual coach events, including presentations (live
Recruit, effectively manage and develop team members.
Any other tasks reasonably requested to help team meet its
Ability to layout strategies and tactics as well as timelines
Innovative, strategic and creative thinker, balanced with
pragmatic hands-on, effective action.
Excellent verbal, written and presentation skills. Must be able
to effectively present to cross-functional team, executive
leadership as well as to Coaches.
Highly organized, detail and deadline-oriented, with the ability
to juggle multiple priorities while providing a high level of
service to internal and external customers.
Quick learner and self-starter who proactively owns the role and
Excellent planning and project management skills. Must be able
to drive projects and launches to successful completion in a
cross-functional, matrixed environment.
Effective problem solver; nimble in a fast-paced, changing
Able to generate and execute creative marketing ideas across
Solid analytical skills to uncover insights and opportunities as
well as measure investment of resources.
Must be positive, collaborative and team-oriented to deliver
results in a collegial manner.
Passion for business and grit to persevere through
Willing to go the extra mile and take the initiative to make
Education and Experience
Degree in marketing or related field. MBA preferred.
5-8 years of marketing experience with 3-5 year managing
Proven success in product development and building businesses.
Global/international experience a plus.
Experience working within a Network Marketing / MLM organization
Experience working on nutritional products or other CPG a
Proven experience in recruiting top talent
and managing, developing, and motivating high-performing
teams (both direct and cross-functional).
Intermediate-Advanced use of MS Excel and Word.
Beachbody, LLC is an equal opportunity employer and all
qualified applicants will receive consideration for employment
without regard to race, color, ancestry, national origin,
citizenship status, religion, creed, age, physical or mental
disability, sex, gender (including pregnancy, childbirth,
breastfeeding or related medical conditions), sexual orientation,
gender identity, gender expression, medical condition, genetic
information, marital status, military and veteran status, or any
other characteristic protected by federal, state, or local law.
To all recruitment agencies: Beachbody does not accept
unsolicited agency resumes. Please do not forward resumes to our
jobs alias, Beachbody employees, or any other company location.
Beachbody is not responsible for any fees related to unsolicited
Posted 2 Days Ago
About Us Beachbody, a worldwide leader in health and fitness
headquartered in Santa Monica, California, was founded in 1998 by
Carl Daikeler and Jon Congdon with the mission to help people
achieve their goals and enjoy healthy, fulfilling lives.
Beachbody's formula of world-class fitness, nutrition, motivation
and support has proven again and again to deliver results for its
customers. For more information please visit www.Beachbody.com