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Director, Brand Leadership, Nutrition

Company: Beachbody LLC
Location: Santa Monica
Posted on: September 12, 2020

Job Description:

Beachbody, the leader of in-home fitness programs and nutritional products, is on the lookout for top-notch talent. We’re an equal-opportunity employer who offers competitive compensation, incredible benefits and perks, not to mention a laid-back office filled with smart, friendly people and positive energy. We also provide free Shakeology, onsite gyms, flexible work hours, and cool product discounts. Are you ready to help us achieve our goal of helping people live healthy fulfilling lives?

The Director, Brand Leadership is a key member of the Team Beachbody Marketing Team and is responsible for helping to deliver on the company mission by driving growth of nutritional supplements line on a global basis. The Director leads the global marketing strategy and day-to-day execution to launch new products and grow existing ones. From uncovering consumer insights and evaluating competitive landscape to keeping a pulse on ingredients and research, the director must deliver unique product positioning and drive accretive growth through our unique multi-level marketing business model with unparalleled storytelling and relationship building leverage. The position reports to the Vice President, Brand Leadership.

Core Responsibilities

Develop and execute creative and effective marketing and promotional strategy for nutrition products and develop creative messages through all vehicles, and across all countries

Concept, develop and deliver innovative new products: Develop unique concepts that meet/exceed consumer interest and deliver appropriate revenue and margin profiles

Work cross-functionally to develop formula, packaging, marketing, creative and testing

Work with ops/strategic planning on forecasting and coordinate all functions with ops for timely and effective launch

Develop marketing plan

Lead marketing communication strategy across all touchpoints: websites (e.g Teambeachbody.com, BeachbodyonDemand.com), mobile app, social media, emails/newsletters, blog, etc.

Develop key selling, marketing and training tools for Beachbody Coaches (our MLM Distributors)

Post-launch performance reporting and analysis

Maximize exposure through Beachbody’s fitness programs (across web and app) to cross promote nutritional products

Lead cross-functional teams including creative, web, social, database, production, operations, FNR, sales and training to execute on all programs.

Be the thought leader of the brand and execute consumer and Coach research to uncover key information. Also be proactive in staying knowledgeable by reading information and attending relevant events/seminars/conferences.

Analyze business and use data-driven results to identify what’s working and what needs improvement to drive sales, cross promotions and conversions.

Assist in driving coach and consumer excitement through unique physical and virtual coach events, including presentations (live and/or recorded).

Recruit, effectively manage and develop team members.

Any other tasks reasonably requested to help team meet its goals.

Skills

Ability to layout strategies and tactics as well as timelines and budgets.

Innovative, strategic and creative thinker, balanced with pragmatic hands-on, effective action.

Excellent verbal, written and presentation skills. Must be able to effectively present to cross-functional team, executive leadership as well as to Coaches.

Highly organized, detail and deadline-oriented, with the ability to juggle multiple priorities while providing a high level of service to internal and external customers.

Quick learner and self-starter who proactively owns the role and results.

Excellent planning and project management skills. Must be able to drive projects and launches to successful completion in a cross-functional, matrixed environment.

Effective problem solver; nimble in a fast-paced, changing environment.

Able to generate and execute creative marketing ideas across various media.

Solid analytical skills to uncover insights and opportunities as well as measure investment of resources.

Must be positive, collaborative and team-oriented to deliver results in a collegial manner.

Passion for business and grit to persevere through challenges.

Willing to go the extra mile and take the initiative to make everything better.

Education and Experience

Degree in marketing or related field. MBA preferred.

5-8 years of marketing experience with 3-5 year managing people

Proven success in product development and building businesses. Global/international experience a plus.

Experience working within a Network Marketing / MLM organization a plus.

Experience working on nutritional products or other CPG a plus

Proven experience in recruiting top talent and managing, developing, and motivating high-performing teams (both direct and cross-functional).

Intermediate-Advanced use of MS Excel and Word.

Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.

To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.

Posted 2 Days Ago

Regular

R-786

About Us Beachbody, a worldwide leader in health and fitness headquartered in Santa Monica, California, was founded in 1998 by Carl Daikeler and Jon Congdon with the mission to help people achieve their goals and enjoy healthy, fulfilling lives. Beachbody's formula of world-class fitness, nutrition, motivation and support has proven again and again to deliver results for its customers. For more information please visit www.Beachbody.com .

Keywords: Beachbody LLC, Santa Monica , Director, Brand Leadership, Nutrition, Other , Santa Monica, California

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