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SVP, Publicity

Company: Lionsgate
Location: Santa Monica
Posted on: September 12, 2020

Job Description:

STARZ has been enormously successful in both linear and digital, and its STARZ App is one of the Top 5 streaming services in the US. Crucial to that success has been its acclaimed and popular original programming including “Power”, “Outlander”, “American Gods”, “HighTown” and “Vida”. To lead the development and implementation of the public relations for STARZ’ most important properties, a Senior Vice President, Content Publicity and Events is being added to the team. The SVP will be responsible for the PR strategy, publicity campaigns and events for all STARZ new and returning series, limited series and movies. This executive will partner with extraordinary showrunners and EPs to fully understand their vision to create compelling campaigns that capture the consumers’ attention and inspire broader cultural conversations.

This candidate will be an executive who has strategically taken public relations for entertainment properties to new levels. They will be a leader who is ambitious for the network overall and its original properties, setting the vision and goals that go beyond getting great coverage. This person will be a strategic thought leader who can develop the PR vision and goals for the network’s original properties, bring innovation and creativity that can inspire the team of STARZ publicists to deliver it.

The SVP will join an outstanding team led by President of Domestic Networks, Alison Hoffman, who has nurtured a collaborative and innovative environment. For the executive who has been looking for a special place to use all of their strategic and creative public relations skills and lead a team to practice their craft with a refreshing level of freedom, this is truly an amazing opportunity.

Experience & Skills:

Continue to bring vision and innovation to the public relations strategy. Lead the development of all elements in the full life cycle of publicity to drive business results

Identify, nurture and refine creative ideas and PR concepts; build strategic plans to drive coverage in support of brand awareness, tune-in and subscriptions

Coordinate internal and external assets in the development and execution of breakthrough campaigns and events for the shows and the network to drive success

Develop and build strong relationships with showrunners, EPs, talent and talent representatives to facilitate development of campaigns that align and drive their interests

Comfortably work with data; translate information to insights that can be leveraged. Have a point of view informed by data combined with good instincts and judgement

Produce, plan and oversee events involving talent under the PR umbrella including but not limited to: Originals Premieres

Set Visits and Festivals

Press Conferences, Junkets and Screenings for an array of audiences

Inspire, lead and develop the public relations team located in multiple markets. Flourish in a hands-on role, adding value at different levels. Build continued collaboration with internal and external partners to drive innovation, refine processes and develop efficiencies; foster productive and seamless relationships with other key teams

Develop strong relationships with the EVP, Communications and the SVP, Consumer Marketing to build groundbreaking promotional campaigns for the content, as well as leverage the originals to tell a bigger story about the brand and the network

Experienced in crisis management. Insightful as to what could be or become an issue. Be aware and proactive; bring the calm, capable attitude and abilities to handle any situation

Manage PR for multiple shows simultaneously under deadline and thrive in a high energy, fast-paced environment

Bring excellent media relationships and experience with journalists and media influencers in the entertainment industry and the broader consumer media landscape. Invest in these relationships; know who and how to pitch for mutual benefit

Establish the right metrics to track success and achievement of the goals

Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

Keywords: Lionsgate, Santa Monica , SVP, Publicity, Other , Santa Monica, California

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