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Senior Decision Scientist, Advanced Analytics

Company: Hulu
Location: Santa Monica
Posted on: May 14, 2020

Job Description:

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and were looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.SUMMARYHulus Advanced Analytics team is seeking a Sr Decision Scientist who will be an outstanding addition to our growing team. At Hulu, you will liaise with business partners to apply advanced-statistical methods to find opportunities to efficiently acquire subscribers. You will promote the use of data as a critical value driver and source of competitive advantage across our organization. Our ideal profile for this role is passionate about using data to drive marketing efficiency of subs acquisition, eager to solve the unstructured business problems with analytical tractable solutions using statistics, econometrics and data science. You will work multi-functionally with business stakeholders, product managers, engineers and developers to develop and implement robust and scalable analytical solutions and effectively deliver impactful results. If you are a highly technical scientist, and desire to apply them to challenging business problems, this is the role for you.WHAT YOU'LL DODevelop rigorous analyses using statistical models & machine learning while working collaboratively with business partners to identify specific, high-impact opportunities related to media optimizationResearch and apply appropriate methods for measuring the causal impact of marketing initiatives especially media advertisement using experimental and observational dataDevelop, maintain and refine Marketing Mix Models (MMM) using advanced statistical modeling techniques and keep up with new research developments in the areaApply state-of-the-art optimization algorithms to guide efficient media budget allocationCollaborate with product managers, data engineers, developers to create data-drive applications and solutionsConduct reproducible data analyses and insightful visualizations that help tell a storyPresent action-oriented analyses to partners, clearly articulating results, both visually and verballyDocument best practices and proactively share them with team membersWHAT TO BRING2+ years of hands-on experience in developing statistical models and implementing data science solutionsMasters or PhD degree in a quantitative field such as Statistics, Economics, Operational Research, Industrial Engineering, Computer Science, etc. from a top-tier university, or equivalent work experienceExperience with causal inference modeling and designing complex experiments to measure the true effects of marketing interventionsDemonstrable experience using statistical, econometric, machine learning and optimization techniquesAbility to understand a business problem and translate it into an analytically tractable questionKnowledge of cloud platforms (such as AWS) and experience of developing applications on the cloud platforms using various cloud servicesProficiency with the following tools/languages: R/Python, SQLAbility to tell a story with data both verbally and visuallyAn open mind to pick up new analytical techniques as requiredNICE-TO-HAVESExperience within the entertainment industry, eCommerce, subscription-based business, or media/advertisingWorking knowledge in Bayesian Hierarchical models and familiarity with MCMC related packages/language such as Stan, PyMCExperience developing and productizing end-to-end data-driven solutions in cloud-based environmentsKnowledge of software development principles like CI/CD and Agile Development*LI-HF1

Keywords: Hulu, Santa Monica , Senior Decision Scientist, Advanced Analytics, Other , Santa Monica, California

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