Senior Growth Marketing Manager - Mobile Gaming
Company: Vitamin T - Aquent (USA)
Location: Santa Monica
Posted on: May 14, 2022
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Job Description:
Senior Growth Marketing Manager - Mobile GamingA world-renown
-mobile gaming company is looking to hire a -Senior Growth
Marketing Manager to -build a best-in-class user acquisition
program. In this role, you will partner closely with the analytics
and creative teams, -pioneering new ways to buy and track
multiplatform performance. Remote and full-time. -RESPONSIBILITIES:
-Set the vision, roadmap and strategies -that will assist with
scaling acquisition and growth efforts sustainablyDirect growth
campaigns and experiments across email, in-game, public web, and
offline touch pointsManage performance metrics (i.e. LTV, CAC,
etc.) and budget tracking while ensuring findings are shared cross
functionally with the proper partnerGenerate data-driven hypotheses
for improving marketing performance, design and execute A/B tests,
and apply knowledge of basic statistics (e.g. sample size,
significance) to separate signal from noiseOwn app store
optimization (ASO) and work cross-functionally to improve App/Play
store performance across all geos while maintaining very high brand
standards and the -global Apple Search Ads campaigns to drive
growth and ROIDemonstrate through historical data, industry
benchmarks, and past experience to develop models and provide
performance projections to key partnerCollaborate cross
functionally with Marketing, Finance, Data Science, Marketing
Design and Engineering to intelligently scale acquisition
effortsManage day-to-day communication with third-party vendors and
key partners (e.g. resolve issues, document challenges, create
roadmaps, facilitate collaborative brainstorming sessions,
etc.)Compile weekly, monthly and quarterly reports to turn
performance marketing data into meaningful insights and help build
dashboards for reportingMUST-HAVES: -Minimum 4-5+ years experience
in growth marketing and scaling tech companies, ideally at a mobile
first brandAbility -to glean insights from complex sets of
information and communicate them to other cross functional partners
in a clear, effective way. Cross device (mobile and web) experience
is a plusExperience within a start-up environment helping build out
a performance marketing program; generating outstanding results and
driving profitable LTVExceptional organizational, budgetary and
time-management skillsGreat communication skills and the ability to
translate complex concepts into easy to understand strategies for
cross functional teamsHighly proficient in Excel (pivot tables,
graphs, formulas, etc.) and Google Suite (specifically Sheets)A
track record of successfully managing a six-figure monthly UA
budget above target KPI Always Active Back Consent Leg.Interest
Name
Keywords: Vitamin T - Aquent (USA), Santa Monica , Senior Growth Marketing Manager - Mobile Gaming, IT / Software / Systems , Santa Monica, California
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