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Senior Growth Marketing Manager - Mobile Gaming

Company: Vitamin T - Aquent (USA)
Location: Santa Monica
Posted on: May 14, 2022

Job Description:

Senior Growth Marketing Manager - Mobile GamingA world-renown -mobile gaming company is looking to hire a -Senior Growth Marketing Manager to -build a best-in-class user acquisition program. In this role, you will partner closely with the analytics and creative teams, -pioneering new ways to buy and track multiplatform performance. Remote and full-time. -RESPONSIBILITIES: -Set the vision, roadmap and strategies -that will assist with scaling acquisition and growth efforts sustainablyDirect growth campaigns and experiments across email, in-game, public web, and offline touch pointsManage performance metrics (i.e. LTV, CAC, etc.) and budget tracking while ensuring findings are shared cross functionally with the proper partnerGenerate data-driven hypotheses for improving marketing performance, design and execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noiseOwn app store optimization (ASO) and work cross-functionally to improve App/Play store performance across all geos while maintaining very high brand standards and the -global Apple Search Ads campaigns to drive growth and ROIDemonstrate through historical data, industry benchmarks, and past experience to develop models and provide performance projections to key partnerCollaborate cross functionally with Marketing, Finance, Data Science, Marketing Design and Engineering to intelligently scale acquisition effortsManage day-to-day communication with third-party vendors and key partners (e.g. resolve issues, document challenges, create roadmaps, facilitate collaborative brainstorming sessions, etc.)Compile weekly, monthly and quarterly reports to turn performance marketing data into meaningful insights and help build dashboards for reportingMUST-HAVES: -Minimum 4-5+ years experience in growth marketing and scaling tech companies, ideally at a mobile first brandAbility -to glean insights from complex sets of information and communicate them to other cross functional partners in a clear, effective way. Cross device (mobile and web) experience is a plusExperience within a start-up environment helping build out a performance marketing program; generating outstanding results and driving profitable LTVExceptional organizational, budgetary and time-management skillsGreat communication skills and the ability to translate complex concepts into easy to understand strategies for cross functional teamsHighly proficient in Excel (pivot tables, graphs, formulas, etc.) and Google Suite (specifically Sheets)A track record of successfully managing a six-figure monthly UA budget above target KPI Always Active Back Consent Leg.Interest Name

Keywords: Vitamin T - Aquent (USA), Santa Monica , Senior Growth Marketing Manager - Mobile Gaming, IT / Software / Systems , Santa Monica, California

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