Consumer Engagement & Content Manager

Company: GoodRx
Location: Santa Monica
Posted on: March 19, 2023

Job Description:

GoodRx is America's healthcare marketplace. Each month, millions of people visitto find reliable health information and discounts for their healthcare - and we've helped people save $35 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.About the Role:GoodRx is looking for a Consumer Engagement + Content Managerto join the Consumer Engagement and Content team to execute against current strategy. This role is a hybrid, focused on social media management and content development through influencer partnerships. The ideal candidate is proactive, incredibly organized, and passionate about storytelling, with a proven track record of managing up and being comfortable and confident with both leading projects and being a key collaborator or contributor on other projects. This person must have deep knowledge of the social media and influencer spaces and how they work hand in hand to drive content for owned and paid channels and beyond. You must be excited about the prospect of joining a team that is quickly evolving and growing to focus on meeting our customers where they are with the content and stories they need.This role is based in Los Angeles and requires a minimum of 2 days per week in our Santa Monica HQ. Days to be determined by team lead, typically Tuesday and Thursday.Social Media + Content Management Responsibilities:

• Partner on the management and execution of GoodRx's social media calendar, content planning, creation, social copywriting, and posting for all social platforms; ensure consistent posting and strong brand storytelling, including curating content derived from influencer partnerships and UGC.
• Work with the community team to gather UGC and determine what can be repurposed for owned and paid usage. In partnership, develop proactive content ideas to drive a higher volume of UGC.
• Partner with community management team to turn their consumer learnings into actionable content ideas and proactive content opportunities.
• Understanding that different audiences on different platforms will require different approaches, you will provide a POV to experiment and iterate to identify the most effective formats, the most resonant messaging themes, and the most engaging storytelling and creative approaches for various channels.
• Partner with internal and external teams to surface new content opportunities and ideas that you will bring to life on relevant channels.
• Monitor competitors and other social media leaders for learnings and insights to help GoodRx continue to identify potential white space opportunities we can jump onInfluencer Management Responsibilities:
  • Take lead on influencer vetting, negotiation, contracting, concept collaboration, relationship building, start to finish activation including concept and content review, tracking and reporting.
  • Build relationships with influencers, brand fans and talent agents.
  • Partner with paid social team to get maximum content support in real time and to help them plan their calendar around what's to come.
  • Stay current on influencer content trends and emerging influencers to provide POVs on relevant areas or partners to test and learn.Reporting Responsibilities:
    • Partner with other leads on monthly, quarterly and ad-hoc reporting. Must know how to analyze content performance and consumer behavior as it relates to content.
    • Must know how to pull reports on all social channels and how to calculate organic vs paid results.
    • Analyze key metrics and recommend content and engagement shifts as needed to maximize traffic, engagement, and growth potential across all platformsQualifications:
      • 5-7 years of experience that includes social media management, influencer marketing, and content strategy.
      • Ability to "get smart quickly"- understand and learn different business sectors swiftly - Superior oral and written communication skills, proofreading and editing ability.
      • Thrive on collaboration. This position reports into Sr. Director and works side by side with another Social Content Strategist and Sr. Manager of Community Engagement and their team. This person will also be a relationship lead for multiple teams around the company.
      • Prior experience working with social media management and listening tools like Sprinklr and influencer tools like Tagger Media.
      • Exceptional communication, project management, and time management skills with an ability to manage projects on your own, and manage up sharing frequent updates with your manager, etc.Passion for storytelling, with an understanding of how to create for varying consumer audiences.
      • Experience in healthcare is preferred but not required if you have passion for GoodRx's mission to make healthcare affordable and are dedicated to hitting the ground running and learning as you go.
      • Detailed executioner that will thrive in a hybrid social media and influencer marketing role. Compensation decisions are determined using a variety of factors such as skill set, experience, and education or certifications. If we extend an offer for employment, we will consider all individual qualifications. Below are our salary ranges for this position based on office location: Santa Monica Office: $72,000 - $115,000GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, "Take Care of Yourself" days, 11 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!At GoodRx, we deeply value in-person connection and collaboration and feel that is key to our company culture. GoodRx is a hybrid work environment, and we ask employees to be in the office a minimum of twice a week at one of our hubs in Santa Monica, San Francisco, and New York City. We're committed to growing and empowering a more inclusive community within our company and industry. That's why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch - we'd love to connect and see if you could be good for the role!GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $35 billion using GoodRx and million consumers visit each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit .

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