Director, Brand Activation & Media

Company: Counter Brands, Llc.
Location: Santa Monica
Posted on: March 16, 2023

Job Description:

As the Director, Brand Activation & Media, you will be responsible for driving growth through the development and execution of a comprehensive, full-funnel go-to-market and media strategy across all channels. You will act as a strategic thought leader within the Marketing organization, working closely with the marketing, commercial teams and extended media agency to ensure campaigns are implemented holistically across every community touchpoint.
We are looking for a candidate who can think outside the box and drive holistic campaigns with unique media strategies to raise the bar of our go-to-market execution. Your responsibilities include but are not limited to:

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• Leading the translation of marketing campaign briefs into full-funnel media and channel briefs, clearly articulating strategy, vision, and direction
  
• Developing the media strategy for full-funnel media, leveraging audience insights and segmentation
  
• Overseeing media plan execution and stewardship, developed in partnership with cross-functional teams
  
• Setting campaign goals, metrics/KPIs, and learning plans for the overall media plan and specific media tactics/partners
  
• Ensure budget allocation is aligned with campaign goals and KPIs in order to deliver higher ROI
  
• Establishing solid go-to-market plans to ensure launches and campaigns are amplified to their maximum potential and activated holistically across the full funnel
  
• Creating customized brand activation plans to support all product launches
  
• Working cross-functionally with creative, campaigns, social, influencer, and brand marketing teams to develop relevant marketing strategies and components for 360 plans
  
• Leading the integrated marketing calendar, ensuring clear prioritization of initiatives and message hierarchy/cadence in collaboration with cross functional
  
• Act as guardian of the brand's style, tone, and messaging
  
• Evolving and driving continuous improvement of the Integrated marketing process
  
  Qualifications
  
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  • 10-12 years on brand go to market & full funnel media strategies and execution
    
    
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    • Passion for driving growth and a track record of success in media strategy. leading the development and execution of comprehensive, full-funnel go-to-market and media strategies across all channels
      
    • Ability to think outside the box and drive holistic campaigns with unique media strategies
      
    • Expertise in translating marketing campaign briefs into full-funnel media and channel briefs, with clear articulation of strategy, vision, prioritization and direction
      
    • In-depth knowledge of audience insights and segmentation, and ability to develop media strategy based on these insights
      
    • Ability to set campaign goals, metrics/KPIs, and learning plans for the overall media plan and specific media tactics/partners in order to deliver higher ROI
      
    • Expertise in leading the integrated marketing calendar, ensuring clear prioritization of initiatives and message hierarchy/cadence in collaboration with cross functional
      
      This is a highly dynamic and exciting role that offers the opportunity to shape the future of our go-to-market strategy and make a significant impact on the growth of our company. If you are a strategic thinker with a passion for driving growth and a track record of success in media strategy, we want to hear from you!
      Pay: $160k - $189k for work locations in the United States, with individual pay determined by several factors including, but not limited to, job-related skills, experience, education, and training. Salary ranges are determined in good faith by role, level, and location. As a remote-eligible job, salary ranges for specific locations will be provided upon request.

Keywords: Counter Brands, Llc., Santa Monica , Director, Brand Activation & Media, Executive , Santa Monica, California