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Director, Shopper & Field Marketing

Company: Counter Brands, Llc.
Location: Santa Monica
Posted on: March 10, 2023

Job Description:

Beautycounter is a mission-led beauty brand with a strong focus on direct selling and retail partnerships. We are seeking a highly motivated and experienced Director of Retail Marketing to lead our retail marketing efforts and drive growth for the brand. The ideal candidate will be passionate about the beauty industry and have a proven track record of success in driving sales and brand awareness through retail & field marketing initiatives.

  • Develop and execute retail marketing strategies to drive sales, customer engagement, and brand awareness across all retail channels, including brick-and-mortar, online, and direct sales.
  • Collaborate with cross-functional teams, including sales, product development, and creative, to develop and execute retail marketing campaigns and programs.
  • Build strong relationships with key retail partners, leveraging their support and resources to maximize impact and results.
  • Develop and manage retail marketing budgets, including planning, tracking, and reporting on all shopper marketing spend.
  • Stay up to date with industry trends and market insights, using this information to inform retail marketing strategies and initiatives.
  • Collaborate with key functions, including commercial & brand to develop and execute long-term retail marketing plans that support the brand's overall growth and mission.
  • Develop and execute shopper marketing Omnichannel strategies & activations.
  • Partner with media agencies and retailers to identify and execute media opportunities, maximizing reach and impact.
  • Lead the development and execution of media plans, ensuring that all shopper marketing initiatives are supported by effective - high ROI- media campaigns.
  • Analyze shopper behavior and marketing effectiveness to make data-driven decisions and optimize shopper marketing strategies and media plans.


    • Bachelor's degree in marketing, business, or a related field
    • A minimum of 10 years of experience in retail marketing, with a proven track record of success in driving sales and brand awareness.
    • Strong leadership skills and experience managing a team of retail marketing professionals.
    • Strong knowledge of the beauty industry and retail landscape, including a deep understanding of consumer behavior and trends.
    • Strong relationship-building skills, with the ability to build strong partnerships with key retail partners and internal stakeholders.
    • Excellent communication and interpersonal skills, with the ability to effectively collaborate and communicate with cross-functional teams.
    • Proven ability to develop and execute effective retail marketing strategies and campaigns.
    • Strong understanding of shopper marketing and media planning, with the ability to develop and execute effective shopper marketing strategies and media plans.
    • Ability to analyze data and make informed decisions to drive results.

      Pay: $132k - $208k for work locations in the United States, with individual pay determined by several factors including, but not limited to, job-related skills, experience, education, and training. Salary ranges are determined in good faith by role, level, and location. As a remote-eligible job, a narrower salary range for a candidate's preferred location may be available.

Keywords: Counter Brands, Llc., Santa Monica , Director, Shopper & Field Marketing, Executive , Santa Monica, California

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