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Senior Brand Insights Manager

Company: The Walt Disney Company
Location: Santa Monica
Posted on: September 22, 2022

Job Description:

Senior Brand Insights ManagerApply Now Apply Later NOTE: We have a new application system, please create a new account if you have not done so yet when applying. Job ID 10013372 Location Santa Monica, California, United States Business Disney Media & Entertainment Distribution Date postedAug. 22, 2022 Flex Type Hybrid- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely. Job Summary: Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love. We create amazing experiences that celebrate the best of entertainment and technology. We're looking for great people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. It's a mission that takes some serious smart, intense curiosity, and determination to be the best. Come be part of the team that's powering play. SUMMARY Hulu's Consumer and Market Insights team is seeking a Senior Brand Insights Manager who will be an exceptional addition to our Consumer and Market Insights team. As a Senior Brand Insights Manager at Hulu, you will support its primary research initiatives around advertising and branding as well as product and audience. This role will be focused on working with the Brand Insights team in designing research, interpreting data, translating it into actionable ideas, and creating stunning PowerPoint/Google Slide reports supporting the company's Marketing, Product, and Distribution teams. The right person for this role is someone passionate about bringing the voice of the consumer to the boardroom and who is comfortable juggling multiple complex projects at once. If you are someone who is likely a rock star analyst/manager at a top market research firm or working for a major content distributor or programmer, then this is a great role for you. WHAT YOU'LL DO

  • Manage the process of planning and executing qualitative and quantitative research studies ( i.e. questionnaire development, programming, and testing surveys, analyzing results, and producing final reports). Much of Hulu's primary research is conducted in-house and candidates should be comfortable writing questionnaires, working with various internal databases, analyzing raw data, creating reports from scratch as well as presenting and sharing those results to various stakeholders.
  • Work with team and key stakeholders among Hulu's Marketing, Product, and Distribution teams as well as collaborate with Disney counterparts to frame research objectives/plan
  • Coordinate with research partners (both internal and external), ensuring processes are running smoothly
    • Synthesize primary and secondary data from multiple sources ( i.e. Nielsen, MRI, SNL Kagan) to tell a holistic story. Identify market trends and customer insights and translate them into actionable ideas and strategies.
    • Thinks strategically in identifying research needs to support business goals and OKRs
    • Stay abreast of television, OTT, and research industry news, trends, and best practices WHAT TO BRING
      • 5 + years of entertainment research experience, preferably at a market research supplier focused on the Entertainment vertical
      • Experience executing qualitative and quantitative research
      • Experience with Ad Tracking, Ad Campaign Effectiveness, Brand Lift Studies, Co py Testing, Creative Testing, and Multicultural research preferred
      • Ability to work independently with minimal supervision
      • Understanding of a variety of market research methodologies and their applications
        • Comfortable working with large quantitative and qualitative datasets
        • Ability to be strategic as well as dive into the data to answer research and business questions
        • Passionate about research, television, marketing, emerging media, and technology
        • Strong PowerPoint/Excel and Google sheets/slides skills as well as survey tools such as Qualtrics/Survey Gizmo
        • Experience with SPSS or other analytical tools such as R/SAS/SQL
          • Experience with secondary/syndicated research tools (Nielsen, MRI, SNL Kagan, Omdia )
          • Highly organized and detail-oriented with the ability to work under pressure and handle multiple projects
          • Excellent verbal and written communication skills with the ability to interact at all levels of the organization
          • Strong presentation skills, focused on telling a story with insights
          • Coaching/mentoring junior team members on project execution without direct managerial responsibility
            • Team player, collaborative and inclusive
            • BA/BS in social sciences, marketing science, applied research, or related field. Must have a strong academic record and analytical background. NICE-TO-HAVES
              • Experience at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service.
                • Advanced statistics capabilities About Disney Media & Entertainment Distribution:Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.About The Walt Disney Company:The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.This position is with Hulu, LLC , which is part of a business we call Disney Media & Entertainment Distribution .Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
                  • Lead Data Analyst Seattle, Washington, United States / Santa Monica, California, United StatesWe are taking a responsible approach to creating environments that allow us to do what we do best - entertain and inform millions around the world. As part of our commitment to health and safety, COVID-19 vaccines are required for current U.S. salaried and hourly non-union employees, as well as certain employees covered by a collective bargaining agreement, and all newly hired employees. Exceptions apply in certain states. Learn more here (Opens in new window) .Disability Accommodation for Employment ApplicationsThe Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.Sign up to receive new job alerts and company information based on your preferences.

Keywords: The Walt Disney Company, Santa Monica , Senior Brand Insights Manager, Executive , Santa Monica, California

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