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Social Media and Influencer Manager

Company: Careismatic Brands, Inc.
Location: Santa Monica
Posted on: September 20, 2022

Job Description:

Social Media and Influencer Manager We are Careismatic Brands, the global leader in medical apparel, footwear, and accessories, and we have an excellent opportunity for a Social Media and Influencer Manager in our hybrid satellite office in Santa Monica, California. This individual is responsible for helping scale Careismatic Brand's influencer strategy specifically around mega/macro/micro-influencer and brand ambassador partnerships. Responsibilities

  • Drive awareness and conversion with a best-in-class influencer strategy
  • Establish and execute an influencer always-on approach across Careismatic Brands with special attention to Cherokee, Dickies, AllHeart, and HeartSoul
  • Support business goals and brand campaigns with influencer amplification
  • Strategically leverage editorial channels (Funny Nurses and ScrubsMag) in partnership negotiations
  • Maximize budget and ROI through a short and long-term tiered partnership approach
  • Maintain relationships with new and existing talent through daily communication (call, text, email, agency management, DM, etc.)
  • Improve brand reputation among relevant market and lifestyle influencers and gather opinions about product/brand
  • Track, analyze, and report influencer performance while making recommendations for optimization
  • Monitor influencer-generated content to ensure quality, correct messaging, and branding
  • Oversee offline event activations with key influencers
  • Stay abreast of relevant and trending pop culture, social media, and influencer occurrences Requirements
    • Bachelor's Degree required
    • 4+ years experience in apparel industry (medical apparel industry preferred but not required)
    • Proven track record of success managing positive influencer relationships
    • Ability to master multiple projects and communications simultaneously
    • Exceptional written communication skills with attention to detail
    • Experience developing, executing, and refining social and influencer strategies
    • Strong grasp of social platforms (especially TikTok/Instagram), what content would perform best on each platform, content best practices, and organic/paid rights & usage
    • Self-starter, ability to thrive in a fast-paced environment
    • Creative thinker to help drive exciting, disruptive content and campaigns promoting brand growth
    • Obsessed with pop culture, social media, and a natural story-teller
    • Has a 'no task too small' attitude We have a friendly and team-oriented work environment along with a competitive salary and benefit package, flex schedule options, and an excellent opportunity to learn and grow.

Keywords: Careismatic Brands, Inc., Santa Monica , Social Media and Influencer Manager, Executive , Santa Monica, California

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