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Senior CRM Manager

Company: Disney Media & Entertainment Distribution
Location: Santa Monica
Posted on: August 4, 2022

Job Description:

Hulu's Marketing team is seeking a B2C marketer who will be an outstanding addition to our CRM team. As a Senior CRM Manager at Hulu, you will help execute, test, and report findings on both ad-hoc and automated trigger-based email and push marketing programs for the engagement, retention, and reacquisition programs. Using your understanding of Salesforce Marketing Cloud tools and complex data systems, you will help create and optimize customer journeys, automations, and improve our subscriber off-channel experience. You will also have the opportunity to work closely with a number of teams to execute a variety of marketing campaigns focused around using data to drive personalization and value for Hulu's subscribers. You're the right person for this role if you live and breathe Salesforce Marketing Cloud, are a hard-working self-starter with impeccable project management skills, and can thrive in an environment that requires technical knowledge and attention to detail. This is the perfect role for someone who is passionate about both the technical and creative process of email marketing.**Responsibilities :**+ Collaborate with the CRM Marketing team to develop and evolve the overall email and push B2C marketing strategy ensuring alignment with Hulus business objectives, goals, and priorities.+ Co-create processes and share recommendations of best practices with partnering stakeholders to create email campaigns that will ultimately increase engagement on-channel for Hulu subscribers.+ Oversee and execute email and push campaigns from start to finish and play a key role in crafting data-driven initiatives for both engagement & retention and reacquisition efforts.+ Propose strategies to optimize the email and push program that include continual testing of creative, copy, timing, offers, targeting, and more.+ Manage competing projects diligently and collaborate with the team to prioritize needle-moving programs.+ Coordinate with data teams and agencies to create audiences that target complex segmentation criteria.+ Build hyper-targeted customer segments, execute automations, and map out customer journeys that drive engagement with relevant Hulu content and products.+ Facilitate reports on team initiatives, testing outcomes, and email campaign performance.**Basic Qualifications :**+ 7+ years experience in email and/or push marketing, preferably B2C and in an online subscription business.+ Extensive experience with ExactTarget/Salesforce Marketing Cloud, or other enterprise level ESPs.+ Deep understanding of complex data systems and ability to be creative with technical limitations.+ Extensive email and/or push deployment experience and understanding of QA processes.+ Knowledge of HTML/CSS coding for email, and familiarity with responsive design.+ Knowledge of email and push standard methodologies and deliverability.+ Superior project management skills and attention to detail.+ Ability to provide strategic recommendations motivated by data.+ Excellent teammate with the ability to bring creative ideas to the organization.+ Excellent communication skills.+ Ability to anticipate needs, innovate, adapt and flourish in a fast-paced environment.+ A positive attitude, ability to work with a team to drive projects to completion, and penchant for solving problems.+ A love for all things television.**Job ID:** 968003BR**Location:** Santa Monica,California**Job Posting Company:** Disney Media & Entertainment DistributionThe Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Keywords: Disney Media & Entertainment Distribution, Santa Monica , Senior CRM Manager, Executive , Santa Monica, California

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