Senior Director, Athlete Marketing

Company: Red Bull
Location: Santa Monica
Posted on: August 2, 2022

Job Description:

Athletes are the foundation of the Red Bull brand. Their exceptional stories, successes, and sport innovations authentically provide the brand personality and product efficacy to consumers on a daily basis. You will create national strategy, and nurture plans and tactics to leverage our athletes' connection with the product and brand. You and your direct reports will coach the Athlete Marketing Managers (AMMs) and Senior Sports Marketing Managers (SSMMs) in the region teams to make sure they are equipped and delivering on expectations for athlete marketing, ensuring we adopt a local voice to a global brand.RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:Athlete Marketing on a National LevelTalent identification - work with your direct team and the region teams to identify new talent, amazing personalities, and opportunities that fit the Red Bull brand and ensure the best, most appropriate US talent is on the roster.Lead efforts to develop creative concepts for projects, marketing tactics, and content creation. You will manage all phases of the process from ideation - feasibility to implementation.Identify new playgrounds, athletic trends, sports media rights, innovations in the sports and athlete space, new technology, and applications.Lead your team to develop custom branding solutions for individual athletes and sports where required/appropriate. Guide ongoing innovation, design/visibility, application, and execution.Athlete Management & Coaching for ExcellenceEnsure regional AMMs directly manage individual athlete relationships and discipline to accomplish expectations.Lead the coaching of the regional teams to make sure they create marketing, communication, and performance plans for each managed athlete.Oversee total USA athlete roster. Improve tracking and evaluation systems for athlete performance. Balance the portfolio with HQ counterparts in Austria.Providing the ToolsCollaborate with internal partners to create reach and engagement metrics of athletes' brand image and product positioning for consumers. Provide insight on their relevance to the business and brand positioning with target consumers.Use NSF and other third-party relationships to communicate product efficacy through athletes to participants, fans, and consumers.Work directly with your partners (Red Bull Media Network, Communications, Regulatory, Risk Management, Sports Marketing, Brand Marketing, and Sales) to align and achieve perfect product positioning and messaging through all appropriate internal and consumer-facing channels and tools.Create streamlined athlete marketing tools for training, tracking, evaluating, reporting, and archiving major functions of athlete marketing.Consider the landscape of media rights, social media, 'name, image and likeness' and how they pertain to athlete contracts and goals.Manage national opportunities for relevant individual athletes and total roster with internal partners. Collaborate with Red Bull Media Network, Brand Marketing, Communications, Digital, Consumer Collecting, and Sales to authentically integrate athletes into their plans.Develop athlete onboarding process and material. Set up each new athlete with tools for success and perfectly aligned expectations of what it means to be a Red Bull athlete.EXPERIENCEYour areas of knowledge and expertisethat matter most for this role:Knowledge of sports management and sports industry as a wholeMin. 5 years sports marketing experienceExperience with multiple sport scenes and playgroundsKnowledge of the action sports landscapeDirect experience with sports data/systems analyticsExperience with product marketing to Red Bull's target consumerExperience in endorsement agreements - securing name and likeness rights and usagePlanning, organizational, and project management competenciesCan demonstrate a creative mind - openness to new scenes, ideas, processes, innovation, and possibilitiesEntrepreneurial spirit - Self-starter with a focus on results and consumersTravel 10-20%PermanentWHERE YOU'LL BE BASEDSanta MonicaCalifornia, United StatesUnited StatesRed Bull North AmericaJOIN THE TEAM

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