Sr. Manager, Digital Marketing

Company: Starz
Location: Santa Monica
Posted on: August 2, 2022

Job Description:

Summary of Position
Starz is seeking a Senior Digital Marketing Manager to manage all aspects of digital marketing campaigns for Starz' Original Series, such as P-Valley, Run the World, BMF, and the Power Universe, reporting directly to the Executive Director in charge of digital campaigns for these titles. The person in this role will be in instrumental in social creative development, execution of organic social marketing plans, ideation on social-first marketing tactics and stunts, and management of internal departmental and agency relationships.

Responsibilities

• Manage STARZ Original programming digital marketing initiatives, which include social media, digital experiences, and working with the Starz media team to coordinate paid media campaigns.
• Responsible for spearheading creative development, tracking timelines, documenting requests/changes, and informing the status of all assigned projects to other departments as appropriate (including: Creative, Public Relations, Consumer Marketing, and Programming).
• Work closely with Sr. Coordinator on social media community management duties when necessary, including copywriting, posting, live tweeting, replying to fans, etc.
• Partner with the marketing and publicity teams on strategy and creative to ensure optimization of all programs with a focus on driving viewership, engagement and ultimately subscriptions.
• Collaborate with digital agencies to ideate and create compelling, innovative social first ideas and experiences that drive engagement and awareness
• Work to clear photography needs for social assets by working with various internal departments.
• Collaborate with affiliate and international teams to extend digital campaigns into their space through asset and copy trafficking.
• Support social activations, including sweepstakes and giveaways by overseeing prizing inventory and assisting with fulfillments.
• Research and contribute ideas and recommendations towards social platform and process improvements.
• Manage one senior digital marketing coordinator
  Qualifications & Skills
  • Bachelor's Degree in Marketing or related field required
  • 5 or more years of digital or social marketing experience, preferably in an agency, or entertainment environment
  • Demonstrated ability to write social copy
  • Avid user of social platforms including Facebook, Twitter, Instagram, Snapchat, Tumblr, and YouTube, always looking out for new functionality and applications of platforms.
  • Strong attention to details to ensure that all delivered assets conform to brand and company standards.
  • Must be able to accept changes readily, both in job responsibilities as well as the work environment.
  • High level of creativity and ability to manage creative for digital mediums
  • Self-motivated with a positive attitude, excellent time-management skills, strong interpersonal skills, and the ability to function well in a collaborative, team oriented environment.
  • Project management skills; ability to prioritize, multitask, and focus, while adhering to strict project timeline and budgets.
    About the CompanyStarz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ - brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.
    
    Our Benefits
    • Full Coverage - Medical, Vision, and Dental
    • Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
    • 401(k) company matching
    • Tuition Reimbursement (up to graduate degree)
      EEO StatementLionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

Keywords: Starz, Santa Monica , Sr. Manager, Digital Marketing, Executive , Santa Monica, California