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Sr. Email Marketing Manager

Company: Creative Circle
Location: Santa Monica
Posted on: July 30, 2022

Job Description:

Position: Sr. Email Marketing ManagerLocation: HybridStarts: Interview NowDuration: Full-TimeStatus: Full-TimeRate: DOEEcommerce, D2C client is seeking a Sr. Email Marketing Manager to join their growing marketing team!Sr. Email Marketing Manager Duties:Drive strong performance across automated Email and SMS campaigns including retargeting, transactional, acquisition, on-boarding, and nurture programs.Lead the planning and execution of ongoing campaign optimization efforts through A/B testing, creative and messaging, customer segmentation, and audience insights.Identify new opportunities for automated and personalized lifecycle marketing programs. Brainstorm ways to improve customer experience through cross-channel (email, SMS, etc) campaigns.Effectively manage Email and SMS campaigns with strong organizational, communication, and coordination skills.Proactively partner with site merchants, graphic designers, website team, performance marketing, brand marketing, IT, and customer to drive overall program efficiency and success.Manage email marketing: strategy, calendaring, implementation, execution, optimization, monitoring, reporting and analysis to increase revenue.Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health.Master available data sources/data structure within and between SFMC and internal systems to create scalable one-to-one communications and support personalization strategies for all business channelsManage SFMCs database hygiene and optimization; develop/execute strategy for monitoring and improving gaps in data health and accuracyCommunicate critical performance metrics including weekly, monthly and quarterly program performance as well as testing, SL and heat map analysis to drive program optimization.Lead, manage and mentor a team of Email Marketing Specialists.Requirements:3+ Years Email Marketing ExperienceExperience With Salesforce Marketing Cloud Strongly Preferred.Strong knowledge of AMPScript and complex SQLExperience with SMS marketing is a plusExperience with SmarterHQ, Bluecore, or similar vendor is a plusExpertise in HTML, CSS, Ampscript, responsive design, SQL, and an understanding of email design and best practicesEffectively manage Email campaigns with strong organizational, communication, and coordination skills.Ability to work independently as well as build effective working relationships with cross-functional teamsImpeccable attention to detail, deadlines, and accuracy with minimum supervision.Proven track record of creating, implementing, and optimizing complex email programs to meet business goals.Experience with email automation best practices.Ability to interpret and analyze data from multiple sources.Working knowledge of Google Analytics#IND123Submit resume (and samples if applicable) to:

Keywords: Creative Circle, Santa Monica , Sr. Email Marketing Manager, Executive , Santa Monica, California

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