Sr. Email Marketing Manager
Company: Creative Circle
Location: Santa Monica
Posted on: July 30, 2022
|
|
|
Job Description:
Position: Sr. Email Marketing ManagerLocation: HybridStarts:
Interview NowDuration: Full-TimeStatus: Full-TimeRate:
DOEEcommerce, D2C client is seeking a Sr. Email Marketing Manager
to join their growing marketing team!Sr. Email Marketing Manager
Duties:Drive strong performance across automated Email and SMS
campaigns including retargeting, transactional, acquisition,
on-boarding, and nurture programs.Lead the planning and execution
of ongoing campaign optimization efforts through A/B testing,
creative and messaging, customer segmentation, and audience
insights.Identify new opportunities for automated and personalized
lifecycle marketing programs. Brainstorm ways to improve customer
experience through cross-channel (email, SMS, etc)
campaigns.Effectively manage Email and SMS campaigns with strong
organizational, communication, and coordination skills.Proactively
partner with site merchants, graphic designers, website team,
performance marketing, brand marketing, IT, and customer to drive
overall program efficiency and success.Manage email marketing:
strategy, calendaring, implementation, execution, optimization,
monitoring, reporting and analysis to increase revenue.Monitor and
optimize deliverability and ensure CAN-SPAM compliance to maintain
high deliverability, data hygiene, and channel health.Master
available data sources/data structure within and between SFMC and
internal systems to create scalable one-to-one communications and
support personalization strategies for all business channelsManage
SFMCs database hygiene and optimization; develop/execute strategy
for monitoring and improving gaps in data health and
accuracyCommunicate critical performance metrics including weekly,
monthly and quarterly program performance as well as testing, SL
and heat map analysis to drive program optimization.Lead, manage
and mentor a team of Email Marketing Specialists.Requirements:3+
Years Email Marketing ExperienceExperience With Salesforce
Marketing Cloud Strongly Preferred.Strong knowledge of AMPScript
and complex SQLExperience with SMS marketing is a plusExperience
with SmarterHQ, Bluecore, or similar vendor is a plusExpertise in
HTML, CSS, Ampscript, responsive design, SQL, and an understanding
of email design and best practicesEffectively manage Email
campaigns with strong organizational, communication, and
coordination skills.Ability to work independently as well as build
effective working relationships with cross-functional
teamsImpeccable attention to detail, deadlines, and accuracy with
minimum supervision.Proven track record of creating, implementing,
and optimizing complex email programs to meet business
goals.Experience with email automation best practices.Ability to
interpret and analyze data from multiple sources.Working knowledge
of Google Analytics#IND123Submit resume (and samples if applicable)
to: Kellen.Breitenbach@jobalert.creativecircle.com
Keywords: Creative Circle, Santa Monica , Sr. Email Marketing Manager, Executive , Santa Monica, California
|
Click
here to apply!
|
