Sr. Digital Marketing Manager (Paid Social)
Company: Eleventh Hour
Location: Santa Monica
Posted on: June 24, 2022
Job Description:
Our client, a global skincare company, is seeking a Sr. Manager,
Paid Social who will have the opportunity to play a significant
role in shaping the future of the company's online presence and its
upcoming release of multiple brands in the skincare category. The
ideal candidate has a proven track record of identifying and
acquiring new customers and maximizing visibility through top paid
social channels.Responsibilities
- Develop, execute and manage scalable, strategic and KPI-focused
paid social acquisition campaigns for multiple skincare brands with
the internal team / external media agency
- Maintain strong budget management and projection analysis of
paid sources, while providing monthly forecasts on orders, spend
and KPIs
- Collaborate with Brand, Product, and Creative teams to optimize
campaign performance elements for new, valuable customer
acquisition
- Work closely with Brand team on influencer opportunities
- Work with media team on strategy and verify campaigns are
setup, running and performing at their optimal efficiency via ad
trafficking, QA and tracking parameters
- Identify partners, negotiate fees, and manage 3rd party and
sponsored social placements
- Analyze and optimize campaigns and document shifts in
allocation from plan
- Manage a paid social specialist responsible for trafficking,
creative agency management, accurate execution of campaigns and
ad-hoc reportingQualifications
- Bachelor's degree or equivalent experience required
- (8) or more years of paid social and performance marketing
strategy experience required
- (5) or more years of relevant direct response marketing,
performance marketing and/or customer acquisition experience
- Beauty/skincare industry a plus
- Track record of building and growing large paid social
accounts, especially on Facebook, Instagram, Snapchat, Pinterest,
TikTok and other relevant social platforms
- Experience executing online marketing campaigns from start to
finish
- Experience with web analytics tools (Adobe Analytics and Visual
iQ a plus)
- Experience managing an internal team, as well as external
agencyThis is a full time, direct hire role in Santa Monica,
California. Local applicants only - candidates outside the Los
Angeles area will not be considered.
Keywords: Eleventh Hour, Santa Monica , Sr. Digital Marketing Manager (Paid Social), Executive , Santa Monica, California
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