Sr. Digital Marketing Manager (Paid Social)

Company: Eleventh Hour
Location: Santa Monica
Posted on: June 24, 2022

Job Description:

Our client, a global skincare company, is seeking a Sr. Manager, Paid Social who will have the opportunity to play a significant role in shaping the future of the company's online presence and its upcoming release of multiple brands in the skincare category. The ideal candidate has a proven track record of identifying and acquiring new customers and maximizing visibility through top paid social channels.Responsibilities

• Develop, execute and manage scalable, strategic and KPI-focused paid social acquisition campaigns for multiple skincare brands with the internal team / external media agency
• Maintain strong budget management and projection analysis of paid sources, while providing monthly forecasts on orders, spend and KPIs
• Collaborate with Brand, Product, and Creative teams to optimize campaign performance elements for new, valuable customer acquisition
• Work closely with Brand team on influencer opportunities
• Work with media team on strategy and verify campaigns are setup, running and performing at their optimal efficiency via ad trafficking, QA and tracking parameters
• Identify partners, negotiate fees, and manage 3rd party and sponsored social placements
• Analyze and optimize campaigns and document shifts in allocation from plan
• Manage a paid social specialist responsible for trafficking, creative agency management, accurate execution of campaigns and ad-hoc reportingQualifications
  • Bachelor's degree or equivalent experience required
  • (8) or more years of paid social and performance marketing strategy experience required
  • (5) or more years of relevant direct response marketing, performance marketing and/or customer acquisition experience
  • Beauty/skincare industry a plus
  • Track record of building and growing large paid social accounts, especially on Facebook, Instagram, Snapchat, Pinterest, TikTok and other relevant social platforms
  • Experience executing online marketing campaigns from start to finish
  • Experience with web analytics tools (Adobe Analytics and Visual iQ a plus)
  • Experience managing an internal team, as well as external agencyThis is a full time, direct hire role in Santa Monica, California. Local applicants only - candidates outside the Los Angeles area will not be considered.

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