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Programming Manager - General Sports

Company: Red Bull
Location: Santa Monica
Posted on: June 24, 2022

Job Description:

The Programming Manager of Gen Sports is responsible for executing content programming strategies across the Media Network. They will be responsible for translating insights into initiatives to ensure successful releases, in close collaboration with counterparts. They should have an eye for the best story telling in sport and human accomplishments. They will identify content offering opportunities and gaps in collaboration with internal Media Network team members. Based on the Gen Sports content programming strategy, they will support the US regions in defining priorities and advise on considerations for release strategy.


Areas that play to your strengths

All the responsibilities we'll trust you with:


General Sports Network: Use already established key learnings for holistic, strategic cross-network release strategies to inspire our audiences on managed and owned channels

Key Collaborator: Responsible for wholistic programming plans and projects. Must advise how to best optimize content - in addition they must be an expert in social and see the project through to completion

Regions: Advise and support teams with content opportunities to make it appeal to a wider, global audience. Share knowledge and best practices. Work with regions to create an overview of the upcoming calendar for content across social, short form, long form, live, non-live, etc. across owned and managed


With a strong focus on general and broad reaching sport disciplines, identify content opportunities and programming objectives for the Media Network

Collaborate with regions to understand local priorities and needs. Evaluate regional programming plans, identify national optimization potentials and global up-levelling/release plans

Work with audience insights to analyze data and translate into best practices and report on major project releases

Support programming for big impact projects and general topics such as support for The Red Bulletin and potential 3rd party acquisitions

Align on paid content marketing recommendations

Identify content offering opportunities across the Media Network and provide recommendations for adjustment

Related to this job


Your areas of knowledge and expertise

that matter most for this role:

* 4+ years of experience in storytelling and campaign-driven/sports-focused strategy; experience in owned channels a plus
* Strong planning, project execution, and story telling competencies; analytical competencies are a plus
* Experience in the media space across many different forms of content: including social, mid form - long form and yearlong campaigns
* Knowledge of audience analytics, audience development, and the ability to understand and learn from data
* Strong communication & organizational skills
* Collaborative problem-solver
* Bachelor's Degree or equivalent in related discipline preferred
* English
* Travel 0-10%
* Permanent


Santa MonicaCalifornia, United States

United StatesRed Bull North America

Keywords: Red Bull, Santa Monica , Programming Manager - General Sports, Executive , Santa Monica, California

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