Sr. Manager, CRM & Retention

Company: Creative Circle
Location: Santa Monica
Posted on: June 22, 2022

Job Description:

Position: Sr. Manager, CRM & Retention

Location: Hybrid

Starts: 2 Weeks After Signed Offer

Duration: Full-Time

Status: Full-Time

Rate: DOE

Ecommerce, D2C client is seeking a Sr. Manager, CRM & Retention to join their growing marketing team!

Sr. Manager, CRM & Retention Duties:

Define the retention strategy, roadmap and ongoing seasonal calendars

Continually refine the vision, strategy and roadmap for loyalty program

Work with merchants to understand the unique needs of business units to inform the product strategy connected to loyalty, CRM, email and SMS

Build and maintain an eco-system of triggered customer journeys that are tailored around the individual.

Own A/B and multi-variate testing, cadence and results

Partner with a cross-functional team across product, IT, creative, merchandising, finance, data science and external vendors to execute the against the companys retention goals

Identify appropriate engagement and retention metrics and develop a reporting framework to measure the success of our efforts.

Requirements:

5+ years experience

Experience In Retail/fashion, Beauty Or Cpg In Ecommerce Preferred.

Recent SFMC experience, preferrably within the last 2-3 years

Experience With Using SMS And Other Communication Channels.

Experience with launching and/or overseeing a successful Loyalty program.

Experience with CRM tools and using it to create various retention campaigns.

Experience with metrics and modeling CLTV, Churn Rate, and Orders per Customer

Experience driving growth through Recency, Frequency, and Monetary model.

Proficient in Tableau and Salesforce Commerce Cloud and Marketing Cloud preferred. Open to other ESPs. Experience using Swell or another similar loyalty platform.

#IND123

Submit resume (and samples if applicable) to: Kellen.Breitenbach@jobalert.creativecircle.com

Keywords: Creative Circle, Santa Monica , Sr. Manager, CRM & Retention, Executive , Santa Monica, California

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