Senior Product Manager, Personalization - The Roku Channel
Company: Roku, Inc.
Location: Santa Monica
Posted on: June 18, 2022
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Job Description:
Roku is changing how the world watches TV.
Roku is the #1 TV streaming platform in the US, and we've set our
sights on powering every television in the world. Roku pioneered
streaming to the TV. Our mission is to be the TV streaming platform
that connects the entire TV ecosystem. We connect consumers to the
content they love, enable content publishers to build and monetize
large audiences, and provide advertisers unique capabilities to
engage consumers.
'The Roku Channel' has quickly become a leading streaming app for
free, live, and premium content on the Roku platform. Whether you
are in your living room, on your mobile, or at your desktop, 'The
Roku Channel' has an always-changing selection of Hollywood hits,
classics, live channels, hit TV shows, family programs, and more to
keep you entertained. Roku made streaming possible, and The Roku
Channel is changing how we watch it.
About the Role
At 'The Roku Channel', we believe that contextually relevant and
personalized content experiences help users find the most enjoyable
content to stream. Currently, most of our UI experiences are
powered by ML Personalized Recommendations. We have demonstrated
that personalization drives a significant lift in user engagement
and retention via AB testing. As we accelerate our efforts to take
these personalized experiences to the next level, we are looking
for a Product leader to help drive it. The role requires an AI/
ML-driven Consumer experiences champion, who can define
personalization features, think at Roku scale, and execute in a
highly iterative Data science/ML-driven feature development
framework. The ideal candidate will be data fluent, familiar with
ranking and relevance, worked on large-scale recommendations/
search/ marketplace systems, ran AB testing, and understands
nuances of AI-driven UX design principles.
The product lead will partner with Content merchandising, Core
experience PMs and Consumer Insights teams to define the ML
Personalization roadmap for Consumer app UI touchpoints. And
partner closely with ML research and Engg teams to define the
roadmap for evolving our Recommendations platform and its
capabilities to the next level. Each roadmap initiative requires
pre-alignment on content metadata, tooling needs, AB testing plan,
GTM plan, and acceptance criteria (quality and KPIs). Once the
roadmap is finalized, the candidate will drive grooming, planning,
prioritization, development, and release of crucial Recommendations
features and functionality. The role requires managing the entire
life-cycle of Personalization features, including the evolution to
the next stage, and continuously optimizing with iterative AB
testing. The position also requires partnering with Business,
Editorial, Legal, and Engineering to explore first-party and
third-party data sources to enrich content Signals that power
recommendations algorithms. Lastly, Execution is key, and this role
is expected to drive the features from inception to launch,
including getting a launch consensus based on the AB test
results.
What you'll be doing
We're Excited If You Have
The Roku culture
Roku is an excellent place for people who want to work in a
fast-paced environment where everyone is focused on the company's
success rather than their own. We try to surround ourselves with
people who are great at their jobs, who are easy to work with, and
who keep their egos in check. We appreciate a sense of humor. We
believe a fewer number of very talented folks can do more for less
cost than a larger number of less talented teams. We're independent
thinkers with big ideas who act boldly, move fast and accomplish
extraordinary things through collaboration and trust. In short, at
Roku, you'll be part of a company that's changing how the world
watches TV.
We have a unique culture that we are proud of. We think of
ourselves primarily as problem-solvers, which itself is a two-part
idea. We come up with the solution, but the solution isn't real
until it is built and delivered to the customer. That penchant for
action gives us a pragmatic approach to innovation, one that has
served us well since 2002.
#LI-JC1
Keywords: Roku, Inc., Santa Monica , Senior Product Manager, Personalization - The Roku Channel, Executive , Santa Monica, California
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