Paid Social Media Manager

Company: Russell Tobin & Associates
Location: Santa Monica
Posted on: June 15, 2022

Job Description:

A Global Media & Entertainment company is looking for an experience Paid Social professional to join the team - Apply today! -Responsibilities: -

• Manage the paid social strategy - including planning, testing, execution, and optimization
• Oversee day-to-day relationship with paid social agency
• Track, monitor, and optimize campaign performance against critical metrics
• Maintain a campaign QA process to ensure accurate performance tracking and attribution within the channel
• Monitor budget pacing across campaigns and manage budget reallocations
• Identify campaign-level opportunities to improve or scale performance
• Partner with Platform partners and internal stakeholders to set up, monitor and report out on A/B test and experiments within the channel
• Continuously optimize campaigns to meet and exceed short term and long term goals
• Collaborate with broader marketing team and external partners to holistically build strategy and plan campaigns
• Steward large scale social activations in partnership with the Organic Social team
• Plan and execute creative testing and work with team to compile wrap-up reporting
• Clearly communicate campaign changes and performance to the acquisition team and other strategic partnersRequirements:
  • 4-6 years of experience managing paid social campaignsDeep knowledge of & mastery of social platforms (i.e. Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, & YouTube)
  • Excellent quantitative and data analysis skills
  • Experience in setting up, optimizing and scaling paid social campaigns
  • Ability to build and foster strong relationships with internal stakeholders and external partners
  • Bachelor's degree or equivalent
  • Entertainment industry experience
  • Agency experience
  • Experience running YouTube campaigns#LI-NM1#CB

Keywords: Russell Tobin & Associates, Santa Monica , Paid Social Media Manager, Executive , Santa Monica, California