Director, Digital Marketing Brand
Company: Lionsgate
Location: Santa Monica
Posted on: June 15, 2022
Job Description:
Summary of Position
The Director, Digital Marketing will focus on creating maximum
engagement across the digital environment for STARZ's Brand and
#TakeTheLead initiatives, managing the development and execution of
integrated industry and consumer-facing marketing initiatives and
programs that touch a variety of digital channels, while managing
agencies and playing an integral role on the cross-functional
#TakeTheLead team. The Director will be responsible for developing
both industry and customer-centric online marketing experiences
that extend the #TakeTheLead initiatives and increase general
awareness of the STARZ brand.
Responsibilities
- Pursue partnerships with new/untapped digital platforms,
working with the rest of the marketing team to develop innovative
and effective marketing programs.
- Maintain robust knowledge of digital media and technology
marketplaces and be an ambassador for digital within the
business.
- Develop detailed communication plans for social environments
including but not limited to editorial calendars and content
release schedules for Facebook, Twitter, LinkedIn, Instagram,
YouTube, and other relevant digital platforms.
- Spot digital trends, understand new technologies and social
media behavior and align these with business objectives to create
new and innovative marketing opportunities and solutions.
- Successfully execute Social and Digital programs through
collaborative agency partnerships, tracking competitive research
and essaying new and developing channels and technologies.
- Liaison to internal and external teams to assess digital
metrics and trends to improve and/or add functionality, drive
repeat visits, longer time spent on site/page and increase
conversions to improve program performance.
- Ensure data, learnings and ROI analysis from marketing
campaigns are reported back to the business.
- Create processes, reports, and work with internal and agency
team to improve website and social engagement metrics. Work closely
with the Corporate Research and Analytics group and other sources
on obtaining relevant data as it relates to Digital Marketing,
consumption of entertainment and our marketing efforts, developing
methods to utilize data available, and strategies to acquire data
from alternative sources, when necessary.
- Manage budgets, develop cohesive conclusions, and present key
findings at the executive level.
- Manages relationships with various business units, departments,
consultants, and external partners/agencies.
- Drive end results designed to support Business and Marketing
goals and objectives, through SEM, email marketing, social media,
digital advertising campaigns and website initiatives with internal
and external partners.
- Evaluate emerging digital technologies, identify judicious
partnership opportunities, advocate for innovation, and employ
judicious thinking to tie digital, social, mobile, and evolving
media components to the STARZ business.
- Strategize and manage STARZ Brand and #TakeTheLead Digital
Marketing plans with the Marketing and Communications team to
ensure optimization of all programs with a focus on driving
engagement and awareness.
Qualifications & Skills
- Significant experience in the entertainment industry.
- Bachelor's of Art or Bachelor's of Science degree in Marketing,
Communication or similar discipline preferred
- Minimum seven years of prior Marketing experience with at least
four years of Digital, interactive and/or Social Marketing
experience as a Sr. Account executive, Brand/Integrated Marketing
Manager (or similar role) including specific experience in
developing and executing digital marketing plans; Foundation based
on the core aspects of Marketing, including Digital, Consumer
behavior, and Strategy
- Experience in developing and implementing digital strategies
with a proven ability to leverage research and analysis to drive
judicious direction, best practices and process improvements;
and/or training; and/or equivalent combination of education and
experience.
- Exceptional people and project management skills; ability to
prioritize, multitask, focus, lead and delegate while adhering to
strict project timeline and budgets.
- Strong understanding of growth and movement of digital
landscape.
- Experience with a variety of social and digital publishing,
monitoring, and analytics tools such as Sprinklr, Adobe Social,
Nielsen Social, Spredfast, Telescope, Percolate, etc.
- Demonstrated data analysis/research skills. Working knowledge
of Omniture and Google Analytics a plus.
- Strong appreciation and understanding of high-quality web
design & usability, social media, mobile and new/emerging digital
platforms.
- Self-motivated and detail-oriented, with excellent
time-management skills, strong interpersonal skills and the ability
to function well in a collaborative, team-oriented
environment.
- Ability to think independently, self-taught, create and develop
ideas that lead to positive change/improvements.
- Ability to accept changes readily, in job responsibilities and
the work environment.
- Use of discretion and the maintenance of high levels of
confidentiality are absolutely required.
About Starz
Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is
a leading global media and entertainment company that produces and
distributes premium streaming content to worldwide audiences across
subscription television platforms. Starz is home to the flagship
domestic STARZ - brand, STARZ ENCORE, 17 premium pay TV channels
and the associated on-demand and online services, including the
highly rated STARZ app. With the launch of the STARZPLAY
international premium streaming platform and STARZ PLAY Arabia,
Starz is expanding its global footprint in a growing number of
territories. Sold through multichannel video distributors,
including cable operators, satellite television providers,
telecommunications companies, and other online and digital
platforms, Starz offers subscribers more than 7,500 distinct
premium television episodes and feature films, including STARZ
Original series, first-run movies and other popular
programming.
Our Benefits
- Full Coverage - Medical, Vision, and Dental
- Work/Life Balance - generous sick days, vacation days,
holidays, and Impact Day
- 401(k) company matching
- Tuition Reimbursement (up to graduate degree)
EEO Statement
Lionsgate is an equal employment opportunity employer. All
employees and applicants are evaluated on the basis of their
qualifications, consistent with applicable state and federal laws.
In addition, Lionsgate will provide reasonable accommodations for
qualified individuals with disabilities. Lionsgate will consider
for employment qualified applicants with criminal histories in a
manner consistent with the requirements of applicable state and
federal law.
Keywords: Lionsgate, Santa Monica , Director, Digital Marketing Brand, Executive , Santa Monica, California
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