Social Media Marketing Manager (Cosmetics/Beauty)

Company: Wimmer Solutions
Location: Santa Monica
Posted on: June 14, 2022

Job Description:

Social Media Marketing Mgr: Lead the development and scheduling of best-in-class social content across all channels to drive brand awareness, engagement, and advocacy. Support influencer strategy by building strong relationships with consumers which dialogue with the brands across all social platforms (Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest, etc.). Guide Content Creation and strategy: Work closely with brand teams, PR and SEO agencies to drive attention and brand conversation on all channels. Leverage basic graphic design and copywriting skills to help develop creative content that can be used across various channels (organic and paid). Post user generated content on brand websites and social media accounts according to brand voice and messaging strategy. Collaborate with industry experts to assist with facilitation of content creation. Create a social media messaging playbook and update as needed. Track Analytics: Track key social KPIs for engagement with weekly, monthly and quarterly reports to gain insights and inform future content. Oversee annual budget for organic content & coordinate with paid social teams. Utilize analytics platforms and survey competitive landscape to share insights and trends in real-time. Other duties as assigned. Education, Knowledge, Skills, & Abilities Bachelor---s degree from a four-year college/university in Marketing, Business or related field, or equivalent applicable experience, required. 4 years social media and community management experience (agency or client side), required including strong Content strategy experience. Personal Care/Skin Care/Cosmetics/Lifestyle experience is required. Experience with paid and/or organic social media/beauty influencers across channels such as Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok, etc., required. Extensive experience with social media management systems and social listening/analytics tools. (e.g. Listen First, Curalate, Social Flow, Hoot Suite, etc.). Exceptional writing skills with close attention to detail, grammar, brand tone, and voice. Strong creative eye and passion for current /future trends within social, digital and user generated content. Digital native with a collaborative spirit who is comfortable simultaneously working on multiple brands in a fast-paced, dynamic environment with multiple stakeholders and agencies. Community management and corporate communication experience, preferred. Highly proficient in Excel, PowerPoint and Word; comfortable presenting to all levels within the organization

Keywords: Wimmer Solutions, Santa Monica , Social Media Marketing Manager (Cosmetics/Beauty), Executive , Santa Monica, California