Social Media Marketing Manager (Cosmetics/Beauty)
Company: Wimmer Solutions
Location: Santa Monica
Posted on: June 14, 2022
Social Media Marketing Mgr: Lead the development and scheduling
of best-in-class social content across all channels to drive brand
awareness, engagement, and advocacy. Support influencer strategy by
building strong relationships with consumers which dialogue with
the brands across all social platforms (Instagram, TikTok, YouTube,
Facebook, Twitter, Pinterest, etc.). Guide Content Creation and
strategy: Work closely with brand teams, PR and SEO agencies to
drive attention and brand conversation on all channels. Leverage
basic graphic design and copywriting skills to help develop
creative content that can be used across various channels (organic
and paid). Post user generated content on brand websites and social
media accounts according to brand voice and messaging strategy.
Collaborate with industry experts to assist with facilitation of
content creation. Create a social media messaging playbook and
update as needed. Track Analytics: Track key social KPIs for
engagement with weekly, monthly and quarterly reports to gain
insights and inform future content. Oversee annual budget for
organic content & coordinate with paid social teams. Utilize
analytics platforms and survey competitive landscape to share
insights and trends in real-time. Other duties as assigned.
Education, Knowledge, Skills, & Abilities Bachelor---s degree from
a four-year college/university in Marketing, Business or related
field, or equivalent applicable experience, required. 4 years
social media and community management experience (agency or client
side), required including strong Content strategy experience.
Personal Care/Skin Care/Cosmetics/Lifestyle experience is required.
Experience with paid and/or organic social media/beauty influencers
across channels such as Instagram, Facebook, Twitter, Pinterest,
YouTube, TikTok, etc., required. Extensive experience with social
media management systems and social listening/analytics tools.
(e.g. Listen First, Curalate, Social Flow, Hoot Suite, etc.).
Exceptional writing skills with close attention to detail, grammar,
brand tone, and voice. Strong creative eye and passion for current
/future trends within social, digital and user generated content.
Digital native with a collaborative spirit who is comfortable
simultaneously working on multiple brands in a fast-paced, dynamic
environment with multiple stakeholders and agencies. Community
management and corporate communication experience, preferred.
Highly proficient in Excel, PowerPoint and Word; comfortable
presenting to all levels within the organization
Keywords: Wimmer Solutions, Santa Monica , Social Media Marketing Manager (Cosmetics/Beauty), Executive , Santa Monica, California
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