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Senior Director, Retention & Digital Marketing

Company: O Positiv
Location: Santa Monica
Posted on: June 14, 2022

Job Description:

Who We Are
O Positiv is a Los Angeles-based health & wellness brand built on the idea that small acts of self-care produce positive outcomes. We started with FLO Vitamins, the first-ever PMS gummy vitamin, designed to make periods and the symptoms that come with them more tolerable. Our team is small-yet-mighty, with big ambitions and an entrepreneurial spirit. We're an early-stage startup gaining serious traction (check us out in Forbes and People), with a strong brand presence and some amazing advisors. We're growing quickly, and we'll give you the opportunity to do the same.
Job Summary
The Senior Director, Retention & Digital Marketing will own and manage the digital consumer experience and post-purchase journey at O Positiv. This role will be responsible for the growth and optimization of our websites, oversee our email marketing function, and lead all efforts to maximize customer lifetime value.
Strong candidates will have experience in digital product management, e-commerce strategy, and lifetime value optimization. They will be excited to own an enormous scope in retention marketing & web optimization, and lead multiple teams. They have shown that they can effectively collaborate with business partners (e.g., executive team, other marketing functions, etc.) to build solutions that exceed the customer's expectations and the company's goals.
The Senior Director, Retention & Digital Marketing reports to the Chief Marketing Officer and will work closely with O Positiv's leadership team.
Responsibilities and Duties Own customer lifetime value maximization:

  • Develop overall strategy to increase LTV
  • Prioritize and plan tactical initiatives, and execute with support of the email and digital teams
  • Establish world-class LTV data, analytics, and personalization engine
  • Implement dashboards that measure performance and help identify opportunities -Lead performance optimization for digital websites:
    • Develop overall strategy to increase conversion rates and average order value
    • Build and execute roadmap of new features, applications, and integrations
    • Manage team of engineers and their agile sprint processes
    • Inform recommendations with website analytics and customer feedback
    • Manage digital ecosystem & tech stack and negotiate contracts with vendors & third-party solutions -Manage email & SMS marketing function:
      • Improve email performance and the share of orders that can be attributed to email & text
      • Build internal expertise in email health & deliverability
        Qualifications and Skills Experience:
        • 5+ years in retention marketing, product management, or management consulting
        • Led multiple teams and function areas within direct-to-consumer marketing
        • Expertise in retention & lifetime value optimization
        • Expertise in conversion rate optimization
        • Expertise in e-commerce tech stack, including but not limited to Shopify, Recharge, A/B testing solutions, Klaviyo, and Google Analytics
        • Expertise in quantitative and qualitative website analysis & research
        • Experience with agile sprint processes
        • Experience in managing technical teams
        • Bachelor's Degree
          • Exceptional leadership & communication skills
          • Ability to manage multiple moving pieces
          • Skilled in managing stakeholders, including board and executive team
          • Strong time management and prioritization skills for oneself and others
          • Adaptable to new and evolving social platforms and advertising technologies
          • Thoughtful and self-reflective, and still willingness to learn
          • Team-player, hard-working, organized, and goal-oriented
          • Excitement for startups and building from the ground up
            Additional Preferred Experience and Skills:
            • Startup and/or e-commerce experience is a plus
            • Passion for e-commerce, consumer retail and/or digital marketing is a plus
              Hours and Compensation
              • Full Time Role, in-person 4 days a week with Fridays remote
              • Pay based on prior experience
              • Position will be based out of Santa Monica, CA

Keywords: O Positiv, Santa Monica , Senior Director, Retention & Digital Marketing, Executive , Santa Monica, California

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