Director, Digital Performance Marketing

Company: Roku Inc.
Location: Santa Monica
Posted on: June 13, 2022

Job Description:

Roku is changing how the world watches TV Roku is the 1 TV streaming platform in the US. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you---ll make a valuable --- and valued --- contribution. We---re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers worldwide while gaining meaningful experience across various disciplines. The Director, Digital Performance Marketing is responsible for leading the development of comprehensive media strategies that drive awareness, subscriptions, and tune-in by leading Roku into digital marketing and paid media channels effectively and efficiently. This role is integrated, so a strong background in digital, social, CTV, OTT and mobile is required. Responsibilities Identify and establish successful digital and performance marketing strategies and roadmaps for Roku to effectively and efficiently venture in to paid media marketing. Lead Roku Originals and Subscriptions paid media strategy, planning, optimization, and execution to drive quality subscriptions and AVOD viewer growth as measured by ROAS, and tracking of CPA, CLV/LTV. Build Roku---s paid media capabilities--- working with agency resources and internal marketers to strategize and execute campaigns across channels (paid social, search, display, online video, device, in-app, and programmatic) Own media ROAS for paid marketing investments, define the path to measurement, optimization, allocation, and bid strategies for highest returns. Plan, prioritize, and execute the experimentation roadmap for paid media that contributes to growth in a meaningful way. Leverage customer research, platform performance, industry trends, and other data sources to develop the roadmaps. Liaise with key stakeholders on the marketing, creative, product, and analytics teams to implement best practices by using Roku---s first- and third-party data to inform decisions. Partner with analytics to provide consistent and actionable performance analysis, reporting, and insights that feeds back into the strategy. Be the liaison with the product, analytics, and engineering teams on all media capabilities, measurement, and attribution projects ensuring requirements are defined and implemented. Measure internal/external agency performance against key objectives, including tracking budgets, savings, make-goods, and credits. Experience & Skills 10 years of experience in entertainment media strategy and planning. Proven experience in building and managing multi-tactical media plans (CTV, OTT, Digital and Social) using data and insights, with deep understanding of CLV and ROAS. Significant experience in data collection and audience creation (i.e. Identity, cookies, match rates, data onboarding). Must be a strong negotiator and influencer, with a proven track record in managing media. budgets, negotiations, and contractual flow of multi-million dollar paid campaigns. Experience sourcing vendors, drafting RFPs, and conducting due diligence. Must have strong strategic, analytical, and interpersonal communications skills. Strong understanding of the data privacy landscape (i.e. GDPR) including platform updates (i.e. iOS, Chrome) and upcoming changes. Master of Tableau, Looker, Google Analytics and or other similar analytics platforms. Working knowledge of HTML, CSS and front-end technologies. Bachelor---s degree in Marketing, or equivalent field required. The Roku Culture Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company---s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We---re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you---ll be part of a company that---s changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn---t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

Keywords: Roku Inc., Santa Monica , Director, Digital Performance Marketing, Executive , Santa Monica, California