Director, Digital Performance Marketing
Company: Roku Inc.
Location: Santa Monica
Posted on: June 13, 2022
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Job Description:
Roku is changing how the world watches TV Roku is the 1 TV
streaming platform in the US. Roku pioneered streaming to the TV.
Our mission is to be the TV streaming platform that connects the
entire TV ecosystem. We connect consumers to the content they love,
enable content publishers to build and monetize large audiences,
and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you---ll make a valuable --- and
valued --- contribution. We---re a fast-growing public company
where no one is a bystander. We offer you the opportunity to
delight millions of TV streamers worldwide while gaining meaningful
experience across various disciplines. The Director, Digital
Performance Marketing is responsible for leading the development of
comprehensive media strategies that drive awareness, subscriptions,
and tune-in by leading Roku into digital marketing and paid media
channels effectively and efficiently. This role is integrated, so a
strong background in digital, social, CTV, OTT and mobile is
required. Responsibilities Identify and establish successful
digital and performance marketing strategies and roadmaps for Roku
to effectively and efficiently venture in to paid media marketing.
Lead Roku Originals and Subscriptions paid media strategy,
planning, optimization, and execution to drive quality
subscriptions and AVOD viewer growth as measured by ROAS, and
tracking of CPA, CLV/LTV. Build Roku---s paid media capabilities---
working with agency resources and internal marketers to strategize
and execute campaigns across channels (paid social, search,
display, online video, device, in-app, and programmatic) Own media
ROAS for paid marketing investments, define the path to
measurement, optimization, allocation, and bid strategies for
highest returns. Plan, prioritize, and execute the experimentation
roadmap for paid media that contributes to growth in a meaningful
way. Leverage customer research, platform performance, industry
trends, and other data sources to develop the roadmaps. Liaise with
key stakeholders on the marketing, creative, product, and analytics
teams to implement best practices by using Roku---s first- and
third-party data to inform decisions. Partner with analytics to
provide consistent and actionable performance analysis, reporting,
and insights that feeds back into the strategy. Be the liaison with
the product, analytics, and engineering teams on all media
capabilities, measurement, and attribution projects ensuring
requirements are defined and implemented. Measure internal/external
agency performance against key objectives, including tracking
budgets, savings, make-goods, and credits. Experience & Skills 10
years of experience in entertainment media strategy and planning.
Proven experience in building and managing multi-tactical media
plans (CTV, OTT, Digital and Social) using data and insights, with
deep understanding of CLV and ROAS. Significant experience in data
collection and audience creation (i.e. Identity, cookies, match
rates, data onboarding). Must be a strong negotiator and
influencer, with a proven track record in managing media. budgets,
negotiations, and contractual flow of multi-million dollar paid
campaigns. Experience sourcing vendors, drafting RFPs, and
conducting due diligence. Must have strong strategic, analytical,
and interpersonal communications skills. Strong understanding of
the data privacy landscape (i.e. GDPR) including platform updates
(i.e. iOS, Chrome) and upcoming changes. Master of Tableau, Looker,
Google Analytics and or other similar analytics platforms. Working
knowledge of HTML, CSS and front-end technologies. Bachelor---s
degree in Marketing, or equivalent field required. The Roku Culture
Roku is a great place for people who want to work in a fast-paced
environment where everyone is focused on the company---s success
rather than their own. We try to surround ourselves with people who
are great at their jobs, who are easy to work with, and who keep
their egos in check. We appreciate a sense of humor. We believe a
fewer number of very talented folks can do more for less cost than
a larger number of less talented teams. We---re independent
thinkers with big ideas who act boldly, move fast and accomplish
extraordinary things through collaboration and trust. In short, at
Roku you---ll be part of a company that---s changing how the world
watches TV. We have a unique culture that we are proud of. We think
of ourselves primarily as problem-solvers, which itself is a
two-part idea. We come up with the solution, but the solution
isn---t real until it is built and delivered to the customer. That
penchant for action gives us a pragmatic approach to innovation,
one that has served us well since 2002.
Keywords: Roku Inc., Santa Monica , Director, Digital Performance Marketing, Executive , Santa Monica, California
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