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Video Marketing Manager (Non Acute)

Company: KARL STORZ Endoscopy - America
Location: Santa Monica
Posted on: June 12, 2022

Job Description:

Company: KARL STORZ Endoscopy-America, Inc. (KSEA)

Job Code: 12648

Pay Grade: US-C17

Description

KARL STORZ SE & Co. KG based in Tuttlingen, Germany, is a family-owned, global company committed to benefiting humanity by advancing medical technology through innovation and education.

For more than 75 years, KARL STORZ has been dedicated to earning its international reputation as a leader that designs, engineers, manufactures, and markets all its products with an emphasis on visionary design, precision craftsmanship, and clinical effectiveness.

As a non-acute care video marketing manager, you will be responsible for our video camera portfolio that is being sold primarily through our Urology / Gynecology and Head & Neck Sales Forces into clinics, private physician offices and ambulatory surgery centers.
You will develop and deploy strategies & effective communication content including Social Media to grow sales, profit and market share of our non-acute care video portfolio. This requires you to partner with Sales, Marketing and customers for a thorough market understanding and relevant procedural and technology trends.
You have a desire to work on a technically sophisticated product portfolio and help contributing to a customer's & patient's clinical, operational & financial experience.

This position is responsible for:

Marketing Understanding - customer meeds and portfolio positioning

Competitive positioning - reseach & analyze competitive profolios & positioning

Digital strategy - Create annual communication plan for Social Media, determine, develop & execute digital marketing strategies, participate in Search Engine Optimization

Education - Design & conduct training of Sales & Marketing in collaboration with the Training & Sales Enable department

Organizational Collaboration - Collaborate on customer presentations, p artner with the sales organization on content development and c ross-functional internal communication & collaboration

Responsibilities:

Market Understanding

  • In depth understanding of customers' needs, including various buyer personas
  • Working knowledge of 3 rd party market data sources and ability to translate to Market Share estimations and market potential
  • Ability to research, understand and analyze competitive portfolios & trends
  • Awareness and investment in Technology Trends in the outpatient [ASC, Clinic, Physician Office] room setting

    Collaborates cross functionally
    • Ability to work collaboratively across all US corporate functions, including Enterprise Sales & Service, Revenue Operations, other Marketing Specialties, Medical Affairs and more.
    • Ability to work strategically with the Sales Organization to understand our internal-customer needs and also be acutely in tune to the Customer needs
    • Ability to work effectively with the Global Marketing and Product Management/Development organizations related to global campaigns, roadmap planning, etc.

      Creativity
      • Develop Product Launch Strategies
      • Collateral & Content Development including tools, presentations, reference guides, launch materials, etc.
      • Partnership with US Integrated Marketing Communication as well as Global marketing

        Qualifications & Key Selection Criteria

        Work Experience
        • Requires at least 3-5 years relevant Medical Device marketing experience
        • Aptitude with a Technical Portfolio
        • Experience in social media strategy responsibility
        • Comfort in ambiguous or high stress situations
        • Track record of working collaboratively in a matrixed environment
        • Proven track record of successful portfolio results
        • Knowledge and experience in technical market segments preferred

          Personal Profile:
          • Demonstrated outstanding personal leadership
          • Demonstrated pattern of intellectual curiosity
          • A true team player with excellent interpersonal skills and the ability to work with executives both within the company, its partners, and its clients
          • A sense of urgency and impatience with the status quo
          • Proven ability to work under pressure
          • Excellent communication and organizational skills, proven
          • Analytical & budgeting skills
          • Highest standards of ethical behavior
          • Excellent at multitasking, given prioritization & timelines
          • Willingness to travel 30%

            Education:
            • Bachelor's Degree in Marketing or Technical related with Marketing experience, MBA preferred
            • 3-5+ years of demonstrated experience in the medical device marketing industry

              #LI-MN1

              Vaccine requirements at KARL STORZ due to COVID-19
              KARL STORZ is committed to maintaining a safe work environment for our employees and therefore we require the COVID-19 vaccine for all of our employees unless otherwise due to an underlying medical condition or sincerely held religious beliefs. During the interview process, we encourage you to ask how COVID-19 may impact the role you are seeking and if you require a reasonable accommodation regarding the vaccine requirement see below on the process for requesting accommodation. Please click here to learn more about our overall response to COVID-19.

              Employee Benefits Program Overview for U.S. Locations
              • Medical / Dental / Vision including a state of the art wellness program and pet insurance, too!*
              • 3 weeks' vacation, 10 holidays plus paid sick time*
              • 401K retirement savings plan providing a match of 60% of the employee's first 6% contribution
              • Section 125 Flexible Spending Accounts
              • Life, STD, LTD & LTC Insurance
              • Tuition reimbursement of up to $5,250 per year
              • Fitness reimbursement up to $200 annually
              • Employee referral program of up to $2,000 per hire
              • And much more!
                *Field sales, internships and part-time employees are not eligible except for where required by state law.
                Non-employees, including temporary workers and consultants, are not eligible to participate in KARL STORZ benefits program.

                KARL STORZ reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Additionally, KARL STORZ, through its supervisors, may require an employee to perform duties outside their normal description within the sole discretion of the supervisor. Employee must comply will all applicable KARL STORZ policies and procedures.

                Equal Employment Opportunity & Reasonable Accommodation Statement
                KARL STORZ is committed to creating an inclusive space where employees are valued for their skills and unique experiences. To achieve this goal, we are committed to diverse voices and all applicants will receive consideration without regard to race, color, sex, national origin, disability, veteran status or any other protected characteristic. KARL STORZ is also committed to providing reasonable accommodations during our recruitment process. Should you need assistance or accommodation please email us at TaleoAdministrator@karlstorz.com.

                Notice to Employment Agencies
                This recruitment assignment is being managed directly by KARL STORZ's Human Resources team. Human Resources will reach out to our preferred, contracted agency partners in the rare instance additional talent options are required. Your respect for this process is appreciated. KARL STORZ does not accept unsolicited Agency resumes. Resumes received which were unsolicited by KARL STORZ Human Resources department will be ineligible for referral fees.Required
                Preferred
                Job Industries
                • Customer Service

Keywords: KARL STORZ Endoscopy - America, Santa Monica , Video Marketing Manager (Non Acute), Executive , Santa Monica, California

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