Broadcast Synergy Manager

Company: The Walt Disney Company
Location: Santa Monica
Posted on: June 12, 2022

Job Description:

The Synergy Media Manager will be a critical addition to the Hulu Synergy team. This individual will be responsible for the planning, implementation and tracking of media requests across The Walt Disney Company (TWDC) synergy partners.The role will require outstanding partner relationship management and project management skills, a collaborative spirit and insight for ways to enhance corporate and content initiatives leveraging linear and on-channel video ads. Working across ad operations, Disney Ad Sales, finance and synergy teams in Disney Media and Entertainment Distribution (DMED), Disney General Entertainment (DGE), ESPN, The Walt Disney Studios and Disney+, you'll advance Hulu's respective brand, original content and platform priorities by creating media plans to amplify them via partner platforms.The ideal candidate should have experience in offline and online channel planning, a positive outlook, exemplary organization and communication skills, and the ability to lead multiple projects in an organized and timely fashion. Experience in film, television or other areas of entertainment marketing a plus. This position will report into the Senior Team Lead, Synergy.Responsibilities : Manage inbound & outbound earned media campaign requests across TWDC, DMED, DGE and ESPN synergy partnersDevelop flighting plans and programming suggestions for synergy partners to amplify Hulu brand and content priorities on linear and digital video platformsServe as primary as liaison to ad operations for campaign setup, deployment and reportingOversee management of Hulu's remnant inventory - submitting recommendations for campaign priorities across Hulu and synergy partners and optimizing for campaign effectiveness as inventory availability fluctuatesDevelop and distribute monthly, quarterly and ad hoc campaign reports to synergy and external vendorsProvide regular campaign reports and relevant updates to legal and the Joint Venture Agreement Committee, ensuring Hulu's synergy media activities comply with standing legal guidelinesBasic Qualifications : 4+ years media planning experience, knowledge of ad trafficking, offline and online channel planning a plusUnderstands how to leverage data for audience development, segmentation, reporting and to uncover new opportunities and insightsWorks especially well with internal teams and external partners, excellent communication skillsAbility to lead campaigns from creation through to deploymentSuperior organization skills with a passion for to-do lists and maintaining deadlinesStrong attention to detail and ability to switch between creative projects and analytical/technical projects with easeLoves TV & knows about all the most popular shows and networksTakes initiative on offering suggestions and solutions for team efficiency & processProficient working in Salesforce Marketing Cloud or similar platforms, Microsoft Office Suite (particularly Excel), Google sheets, slides, and docsUnderstands the industry but is also passionate about learning; thrilled to have the chance to work at HuluRequired Education : Bachelor's Degree requiredAdditional Information : Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is an inclusive environment. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process. We are proud to be an Equal Opportunity Employer.

Keywords: The Walt Disney Company, Santa Monica , Broadcast Synergy Manager, Executive , Santa Monica, California