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Associate Brand Manager

Company: Betr Remedies
Location: Santa Monica
Posted on: May 16, 2022

Job Description:

About Betr Remedies

Betr Remedies, a socially conscious company that produces high-quality over-the-counter medicine, is on a mission to revolutionize the healthcare industry and help people feel their best while also helping others. By simplifying the over-the-counter space and offering FDA-approved products that alleviate the most common ailments, Betr Remedies offers everything most consumers need, and nothing they don't. And Betr Remedies's give-back program is at the heart of the brand-for every product sold, a one-month supply of medication is donated for someone in need who can't afford it.

What makes us different? Well, first we care deeply about the consumer and want to improve the OTC shopping experience for them. If you have ever shopped this category at retail, you know what we mean--- Secondly, we are a part of an investment community that has a track record for successfully launching new CPG brands, so we have a lot of knowledge and learnings to tap into. Third, we have energy, passion, drive, and value teamwork and collaboration above all. We are in the early stages of our journey, so there is not a better time to join the team and be a part of something big from the beginning!

The Opportunity

Our Associate Brand Manager will assist internal and external teams in the development of marketing strategies for the brand, and closely monitor competitive activity and media activity. This role will also support and ensure consistent branding and content across our diverse marketing channel mix. This includes direct interaction with consumers via our social platforms and website, working closely with influencers and other partners to ensure a consistent brand message and approach, working alongside our PR agency to execute PR strategies, and coordinating and communicating with external creative and brand agencies.

To fill this role, we are looking for a highly organized, passionate, energetic, and highly collaborative marketer who can easily pivot between big picture thinking and tactical execution.

We are looking for someone that is customer-centric, has a passion for brand marketing, is self-driven, comfortable in a fast-paced environment, and willing to roll up their sleeves and get the work done.

This role reports to the Vice President of Marketing of Betr Remedies.

Responsibilities

  • Conducting research to identify market trends and target customers' preferences
  • Creating marketing plans to increase brand awareness
  • Building presentations for internal and external teams
  • Ensuring brand presence in online and offline channels
  • Assist in developing and delivering creative/content that is on brand and regulatory compliant
  • Building and maintaining reporting dashboards
  • Contributing to the design and development of digital sites, in line with business and regulatory requirements
  • Monitor, listen and respond to comments and direct emails
  • Support execution of PR strategies, while working alongside PR partner
  • Support creation and execution of promotional strategies
  • Project management of all marketing campaigns and activations
  • Ensure brand consistency across online and offline channels

    Requirements
    • Previous work experience as an Associate Brand Manager, Assistant Brand Manager, Marketing Associate or similar role
    • Experience managing team projects
    • Highly organized and has strong verbal, written communication, and interpersonal skills
    • Demonstrates resourcefulness in responding quickly to challenges with the right solution
    • Aptitude and enthusiasm to learn the ins and outs of a fast-moving startup
    • Experience communicating the benefits of various marketing strategies to business audiences of all levels
    • Ability to get hands on and jump in to help write marketing and UX copy
    • Outstanding collaboration and communication skills with the ability to inspire vendors to give their best efforts
    • Deeply curious and a fast learner with the ability to learn new technologies
    • Ability to lead multiple projects at a time from concept to completion
    • Self- starter with a strong work ethic, willing to do what it takes to help the customer
    • In-depth understanding of the healthcare, wellness, or CPG industry is a plus

      Benefits

      Competitive salary, employee benefits: medical insurance, dental insurance, vision insurance, Remote work.

Keywords: Betr Remedies, Santa Monica , Associate Brand Manager, Executive , Santa Monica, California

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