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Creative Director, Web, eCommerce & Digital Marketing

Company: Roku, Inc.
Location: Santa Monica
Posted on: May 12, 2022

Job Description:

The future will not be televised. It will be streamed. Help us make it happen.
Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role
Are you passionate about web design? Do believe strategy informs design? Do you love inspiring visual and UX design teams? Then this may be the perfect opportunity for you. Roku is looking for our next great team lead-Creative Director, Web, eCommerce & Digital Marketing. In this role you'll not only guide how the world sees, understands, and feels about Roku through its website and digital assets; you'll also be instrumental in building initiatives that elevate our e-commerce and digital marketing strategies.
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Reporting to the Senior Director, Creative for Account Growth Marketing, you'll oversee web design and be a key player in strategically telling our story across our direct-to-consumer eCommerce and digital marketing efforts. You'll advise on best practices for the web including responsive design, information architecture, interactive design, analytics, digital design, and D2C strategy. You will be leading the digital performance marketing creative team including email, organic social and performance media and believe in balancing design with business objective. Above all, you will build and manage a team to create a unified, integrated consumer experiences across our website, landing pages, cart and digital marketing touchpoints that puts the consumer first throughout their journey. If this is you, then let's talk.

What you'll be doing


Provide empowering leadership for direct reports
Inspire creative excellence and promote brand standards
Provide clear and concise communication on projects, with people, and within processes
Partner with stakeholders on continual optimizations to improve business results and consumer experience
Collaborate with web marketing to create strategic pathways for executable roadmaps
Create consumer-first journeys using CMS-driven sites (using existing components and defining new assets as possible)
Identify and investigate best practices for web design and e-commerce trends
Continually improve consumer experiences and DTC eCommerce business results
Lead team to create best-in-class performance/direct-response email, social and advertising creative
Work with engineering department to implement new design capabilities
Strong typography, layout, and visual design skills
Be detail-oriented and have excellent time management skills
Present confidently to stakeholders, creative director and executives
Creative problem-solving skills including storyboarding and rapid visualization.


We're excited if you have

8+ years experience with D2C e-commerce websites, preferably with consumer electronics and/or goods
5+ years managing web and digital performance marketing creative/design teams
Working knowledge with evolving and adapting CMS design systems (such as AEM, Wordpress and Contentful)
Extensive working knowledge of UI design systems for web
Familiarity with Jira and Asana project management software


The Roku culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a---company that's changing how the world watches TV.
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We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
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Keywords: Roku, Inc., Santa Monica , Creative Director, Web, eCommerce & Digital Marketing, Executive , Santa Monica, California

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