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Product Marketing Manager

Company: Kixie
Location: Santa Monica
Posted on: January 15, 2022

Job Description:

About Kixie

Kixie is a venture backed start-up in Santa Monica funded by a top LA Venture Capital Firm (Mucker Capital). We boost sales team performance with ultra-reliable, easily-automated calling & texting. Kixie offers a new choice: a better way to sell and coach teams by replacing phone and text systems inside organizations; providing an engagement platform that connects agents to prospects naturally and automatically; reveals valuable insights about conversations and provides truly reliable service.

About the role

You will play a key role in driving our go-to-market strategy to fuel growth and delight our customers. This role operates at the intersection of product, market, sales, demand generation and customer success, and reports directly to the head of marketing.

As the product marketing manager you'll be an expert on all products and features and drive all aspects of marketing for them. You will identify customer needs as well as business opportunities through a combination of user research, customer and sales feedback, market data, and competitive analysis.

To be successful in this role, you will need to work effectively by yourself as well as with others - including executive management, product management, engineering, sales, brand, customer, and integrated marketing, to achieve measurable results. If you are passionate about storytelling and creating selling content this role is for you.

We are looking for an enthusiastic and motivated individual who is driven to make their products shine and help the business succeed. You will be developing and delivering engaging content to help drive greater brand awareness and lead generation. You'll produce product data sheets, case studies, presentations, solution briefs, competitive analysis briefs, white papers, newsletters, blogs, demo videos and more. The ability to distill complex product capabilities into crisp, clear messaging and positioning appropriate to our target buyers is essential.

What you will do:

Help influence the product roadmaps, and develop go-to-market strategies to meet business KPIs
Deeply understand the market and target customers including their motivations and pain points to inform opportunities for new and improvements to existing marketing channels and messaging
Based on analytics and audience research, develop a messaging strategy to better engage our audience, and outline a plan for testing your ideas and assumptions
Develop crisp, compelling positioning, messaging and collateral that articulates value propositions and product market fit to attract customers
Product positioning and messaging- craft product messaging and positioning documents that serve as the foundation for internal and external sales assets, marketing programs, web copy, solution briefs, webinars, presentations, and press releases.
Build buyer and user personas. Be an authority on ICPs and how they buy and their buying criteria. Be an expert on our differentiators, the competition, and how to beat them.
Equip the sales, channel and customer success teams with the content and data needed for them to be successful in their roles.
Conducts market research to uncover customer needs, validate approach, and help influence our product strategy
Developing and delivering webinars

What you'll bring:

3-5 years of experience in marketing roles, ideally direct experience in a product marketing role for B2B SaaS
Excited to roll up your sleeves and do things yourself: writing copy, running a report, designing a workflow, building a landing page or enhancing current digital or printed collateral
Ability to work autonomously in a startup environment and work cross-functionally to influence leadership, align stakeholders, and execute strategies to hit business objectives
Attention to detail and the ability to create concise, compelling messaging for different audiences
Proven success developing and managing product go-to-market plans, product, and release launches
Detail and results-oriented; skilled at both planning and hands-on execution
Excellent written, verbal, and presentation skills
Experience working in fast-paced, entrepreneurial start-up environments
Creativity and aptitude for optimally positioning and messaging products
Previous marketing / advertising agency experience a plus
Previous knowledge of martech / salestech a plus
Previous knowledge and experience with a variety of CRMs a plus
Previous experience working with communications a plus
Previous web and app development experience a plus

Keywords: Kixie, Santa Monica , Product Marketing Manager, Executive , Santa Monica, California

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