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Executive Director, Integrated Performance Marketing and Planning

Company: Beachbody LLC
Location: Santa Monica
Posted on: November 12, 2021

Job Description:

Executive Director, Integrated Performance Marketing and Planning The Beachbody Company is the leader of in-home fitness and is on the lookout for top-notch talent to reach and serve more people. We're an equal-opportunity employer who offers competitive compensation, incredible benefits and perks, not to mention a team of smart, friendly people and positive energy. We practice what we preach, providing free Shakeology (our delicious, healthy shake), onsite gyms, flexible work hours, and substantial product discounts. Are you ready to help us achieve our goal of helping people live healthy, fulfilling lives? The Beachbody Company is the leader of in-home fitness and is on the lookout for top-notch talent to reach and serve more people. We're an equal-opportunity employer who offers competitive compensation, incredible benefits and perks, not to mention a team of smart, friendly people and positive energy. We practice what we preach, providing free Shakeology (our delicious, healthy shake), onsite gyms, flexible work hours, and substantial product discounts. Are you ready to help us achieve our goal of helping people live healthy, fulfilling lives? Beachbody is seeking an Executive Director, Integrated Performance Marketing & Planning to report into SVP Customer Acquisition & Growth. The position will primarily focus on Openfit, Myx and Ladder Brands at The Beachbody Company. This is a highly visible individual contributor role and requires a mastery of leading and influencing in a fast-paced multi-brand matrixed environment.

Key Responsibilities: Develop integrated cross channel acquisition plans that drive revenue and customer growth, and brand health Partner with SVP to align individual business marketing plans to overall company needs and priorities Work collaboratively with cross-functional teams within the marketing department and with cross functional leaders across broader organization Become a trusted go-to partner for different business leads Develop strong collaborative relationship with media, analytics, testing and creative leads Coordinate internal and external resources as needed to support optimal workflows for each channel Forecast, track and measure performance of media and marketing plans / tactics Partner with analytics team to ensure timely reporting and data capture Qualifications: Broad based understanding of different acquisition channels and their role in the marketing funnel Strong understanding of Media Mix Modeling and on-platform measurement attribution methodologies, preferably Google Analytics Goal-driven with an entrepreneurial drive Experience: 8+ years in a planning and strategy role at an agency or an internal integrated marketing function Strong background and understanding of performance or DR marketing and awareness of upper funnel brand awareness tactics Experience managing complex projects with multiple stakeholders Experience partnering with and influencing cross-functional teams Education: Must have college degree, in a related field Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law. We want you to feel safe to be the Whole You - your authentic self - without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging. To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes. Beachbody, a worldwide leader in health and fitness headquartered in Santa Monica, California, was founded in 1998 by Carl Daikeler and Jon Congdon with the mission to help people achieve their goals and enjoy healthy, fulfilling lives. Beachbody's formula of world-class fitness, nutrition, motivation and support has proven again and again to deliver results for its customers. For more information please visit www.Beachbody.com .

Keywords: Beachbody LLC, Santa Monica , Executive Director, Integrated Performance Marketing and Planning, Executive , Santa Monica, California

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