Veterans Preferred - Manager, CRM
Company: Activision
Location: Santa Monica
Posted on: April 10, 2021
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Job Description:
Military Veterans are Encouraged to Apply. Job Title:Manager,
CRMRequisition ID:R004082Job Description:Founded in 1979,
Activision has continuously disrupted the world of entertainment as
a leader in the videogame industry. With a history of delivering
iconic game changers -- like Pitfall , Tony Hawk , Guitar Hero ,
Crash Bandicoot, Skylanders and Call of Duty -- our obsession is
delighting our players around the globe. Focused and committed to
innovation, we consistently deliver the most beloved, engaging and
successful entertainment.And while we have world-class franchises,
infrastructure and resources, our success comes from a passionate,
talented and diverse team of people producing greatness together.
So, if you''re interested in our biggest priority, it''s our
people.We''re currently driving the next era for our company and
community by creating amazing experiences for fans and continuing
to make Activision an inclusive place where everyone can
thrive.Join us, make history. To learn more, check us out at , or
@Activision on Instagram, Twitter, Facebook and LinkedIn.COVID-19
Hiring Update: We''ve transitioned to a work-from-home model and
we''re continuing to interview and hire during this time. This role
is expected to begin as a remote position and may remain remote for
the duration of the contract. Your MissionAs a Manager, CRM you
will create and help execute a unified communications strategy that
connects and provides value to millions of Activision fans around
the world. You''ll work closely with cross-functional teams to
execute acquisition, engagement, and retention initiatives that
provide value to players while driving meaningful impact to the
business. You will also be instrumental in continually evolving
Activision''s CRM program across all of our titles. Priorities can
often change in a fast-paced environment like ours, so this role
includes, but is not limited to, the following responsibilities:
Develop a multi-channel content/lifecycle marketing approach that
thoughtfully addresses both player needs and business objectives
with clear goals, KPIs, strategies and tactics.Partner and
collaborate with key stakeholders and teams to develop and execute
campaigns, including Product Marketing, Consumer Marketing, PR,
Consumer Technology, Game Development, PR, Legal and more.Work with
Audience Development and Marketing Analytics teams to measure
campaign success, run A/B testing and experimentation, and extract
insights to continually optimize our strategy.Identify
opportunities to create rich and personalized campaigns using
dynamic content and technologies like Movable Ink.Work closely with
the broader CRM team and external agencies to help ensure timely
campaign delivery.Player ProfileMinimum Requirements:5+ years of
CRM, lifecycle, or digital marketing experience in entertainment,
technology, CPG, or related industry with a focus on data-driven,
personalized campaign management. Hands-on experience with CRM or
digital marketing at scale - across multiple brands or across a
broad functional scope with millions of customers or
subscribers.Proven ability to use segmentation and behavioral data
to personalize and optimize player experiences across email, push,
in-game, and SMS.Analytical thinking with a familiarity in CRM or
lifecycle goal setting, KPI development, and overall program
measurement.Experience with ESPs (i.e. Adobe Campaign, Salesforce
Marketing Cloud, etc.) or Mobile Marketing Automation platforms
(Braze, Iterable, LeanPlum).Strong understanding of email
deliverability best practices and global data privacy/governance
policies.A motivated, independent, self-starting attitude with
strong organizational skills and a demonstrated ability to overcome
obstacles to deliver.Strong communication and interpersonal
skills.Extra Points:Gaming experience a plus but not required.
However, a strong willingness to learn about our products and our
customers is required.Our World Activision Blizzard, Inc. (NASDAQ:
ATVI), is one of the world''s largest and most successful
interactive entertainment companies and is at the intersection of
media, technology and entertainment. We are home to some of the
most beloved entertainment franchises including Call of Duty ,
World of Warcraft , Overwatch , Diablo , Candy Crush and Bubble
Witch . Our combined entertainment network delights hundreds of
millions of monthly active users in 196 countries, making us the
largest gaming network on the planet!Our ability to build immersive
and innovate worlds is only enhanced by diverse teams working in an
inclusive environment. We aspire to have a culture where everyone
can thrive in order to connect and engage the world through epic
entertainment. We provide a suite of benefits that promote
physical, emotional and financial well-being for ''Every World'' -
we''ve got our employees covered! The videogame industry and
therefore our business is fast-paced and will continue to evolve.
As such, the duties and responsibilities of this role may be
changed as directed by the Company at any time to promote and
support our business and relationships with industry partners.
Activision is an Equal Opportunity Employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
gender expression, national origin, protected veteran status, or
any other basis protected by applicable law and will not be
discriminated against on the basis of disability.by Jobble
Keywords: Activision, Santa Monica , Veterans Preferred - Manager, CRM, Executive , Santa Monica, California
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