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Director, Brand Marketing

Company: Lionsgate
Location: Santa Monica
Posted on: April 4, 2021

Job Description:

The Director, Brand Marketing is a dynamic thought-leader energized by ambitious, creative ideas. In this role, you'll drive the ideation of high-profile, innovative and culturally impactful creative concepts that align with overall brand strategies, driving engagement with new and existing subscribers, elevating the STARZ brand. Responsibilities

  • Build marketing strategies to communicate STARZ positioning and drive brand awareness and subscriber growth, across on and off-channel tactics, leveraging original series premieres/finales and other tentpole events
  • Heavy involvement with our new brand initiative to serve women and underrepresented voices in front and behind the camera.--
  • Work closely with key internal teams, including Originals Marketing, Research, Media, PR, Programming, Distribution, Digital Marketing, etc. on execution of marketing plans to meet goals
  • Lead development and execution of disruptive, brand-defining creative across all consumer touchpoints including AV, print/outdoor, digital and experiential, working with external agencies and internal creative services team
  • Deliver brand AV spots regularly to meet ongoing promotional needs, including annual campaigns, quarterly image spots, spots for Partnership Marketing media buys, sales sizzles and special initiatives throughout the year (i.e., Black History Month), meeting key deadlines--
  • Act as a steward of the STARZ brand, reinforcing brand voice and tone, and defining and evolving brand guidelines, to facilitate brand consistency throughout the organization
  • Lead cross-functional meetings to communicate brand plans and timelines and address all team needs
  • Manage consumer activations strategy and execution for STARZ brand, building experiences that engage core consumers (i.e., Essence Fest, ComiCon, etc.), working closely with Originals Marketing leads and outside agencies-- Experience & Skills
    • Bachelor's Degree in Marketing, Communications or similar discipline preferred; 8+ years of brand marketing experience
    • Television/branded content studio/entertainment industry experience preferred
    • Experience working with internal creative teams and external agencies. Comfortable giving feedback on all types of creative
    • Strong leadership and management skills. Experience managing direct reports
    • Must be a team player, collaborative, proactive and flexible
    • Strong attention to detail to ensure that all delivered assets conform to brand and company standards
    • Exceptional written and verbal communication skills, including ability to work across departments
    • Self-directed, efficient and able to handle multiple tasks and priorities in a professional and confident manner under tight deadlines--
    • Proficient in all Microsoft Office applications, including Word, Excel and PowerPoint About the Company Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ-- brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming. Business Unit Overview Starz
      With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.
      --
      Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a "best of global SVOD" content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.
      • Full Coverage - Medical, Vision, and Dental
      • Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
      • 401(k) company matching EEO Statement Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

Keywords: Lionsgate, Santa Monica , Director, Brand Marketing, Executive , Santa Monica, California

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