Sr Director Business Intelligence Marketing Analytics Apply to This Job
Company: ExecuNet
Location: Santa Monica
Posted on: April 5, 2021
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Job Description:
Remarks: The Sr. Director of Marketing Analytics will lead all
analytical functions to support our Marketing organization as we
seek to scale monthly channel spend and minimize customer
acquisition cost (CAC). The Sr. Director of Marketing Analytics
will work side-by-side with the VP of Acquisition and their
Directors/Senior Directors of Marketing, and will also have the
opportunity to frequently engage with the CMO. This role will
oversee all marketing reporting, help manage monthly spend and set
marketing performance targets, and help the team identify
profitable ways to expand into new channels (e.g. Out of Home,
Social Media, Radio). This is a role intended for someone who is
analytically minded, has a deep understanding of marketing
optimization, and can work cross-functionally to develop new
solutions. Experience with TV attribution methodology, and/or Multi
Touch Attribution is required for success in this role, in addition
to experience in channel marketing analytics. The Sr. Director of
Marketing Analytics will report to the VP of Business Intelligence.
This individual will manage a team of 5 BI team members, and will
be also be expected to 'roll-up their sleeves' and dive into
results where needed for senior stakeholders. The ideal candidate
will be able to lead a talented team and own the delivery of
quantifiable results in partnership with the Marketing
organization. Responsibilities:
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Keywords: ExecuNet, Santa Monica , Sr Director Business Intelligence Marketing Analytics Apply to This Job, Executive , Santa Monica, California
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