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Executive Director, Digital Analytics

Company: Beachbody LLC
Location: Santa Monica
Posted on: April 4, 2021

Job Description:

The Beachbody Company is the leader of in-home fitness and is on the lookout for top-notch talent to reach and serve more people. We're an equal-opportunity employer who offers competitive compensation, incredible benefits and perks, not to mention a team of smart, friendly people and positive energy. We practice what we preach, providing free Shakeology (our delicious, healthy shake), onsite gyms, flexible work hours, and substantial product discounts. Are you ready to help us achieve our goal of helping people live healthy, fulfilling lives? Executive Director, Digital Analytics Beachbody, a leader of in-home fitness programs and nutritional products, is on the lookout for top-notch talent. We're an equal-opportunity employer who offers competitive compensation and incredible incentive opportunities, not to mention a laid-back office filled with smart, friendly people and positive energy. We also provide free Shakeology, onsite gyms, flexible work hours, and cool product discounts. Are you ready to help us achieve our goal of helping people live healthier, more fulfilling lives? Read on. Why is the Data & Analytics--team important to Beachbody? The Data & Analytics team (DNA) works closely with departments across the organization to utilize our rich data assets to drive strategic business decisions and enable an optimal consumer experience across all our platforms. Our goal is to extract actionable insights to increase business performance and leverage customer behavioral data to develop capabilities that help enhance our ability to attract, engage and retain digital subscribers. We utilize leading data science and advanced analytics techniques to influence acquisition channels, subscriber retention strategies, product development and personalization. The DNA team provides functional expertise across an end-to-end data and analytics ecosystem that consists of strategic analytics, business intelligence, big data infrastructure, data architecture and engineering, data product management, consumer & marketing analytics, product analytics and data science. Together we unleash the power of data to help our customers achieve their fitness and nutrition goals to enjoy a healthy, fulfilling life. Role Description Beachbody is looking for a talented and motivated individual to lead our digital analytics measurement department across our web, mobile and OTT digital platforms. You will work with our product, engineering, marketing and insights teams to implement digital tools such as Amplitude, Adobe Analytics, Google Analytics, Tealium, CDP, etc. You will define measurement requirements, design and document technical measurement, and curate company-wide data taxonomy and tagging specifications. You will work closely with product managers and engineers to ensure the end to end customer experience is tracked to enable reporting and analysis. You will work closely with marketing managers to ensure tracking needs are met to enable efficient and scalable marketing communication and optimization. You will support evaluation, administration and configuration of our analytics tools, and be responsible for defining and managing quality assurance process. If you're an individual who thrives in a fast-paced environment and wants to help build a best-in-class digital analytics practice from the ground up, then this is the role for you. This role will support the growing portfolio of products at The Beachbody Company, including Beachbody on Demand, Shakeology, Performance Line, Openfit and Ladder. Tasks and Responsibilities: Experience attracting and mentoring high-caliber, data-focused product managers and analysts that have diverse technical strengths and backgrounds. Own the Web, Mobile and OTT analytics platforms and instrumentation roadmap, sequencing delivery capabilities for areas focused on data collection, tag management, clickstream data accessibility and ingestion into the Beachbody Central Data Platform. Perform deep dive analytics on our digital services to get a true understanding of our consumers behaviors that enable intelligent business decisioning on product, marketing and growth initiatives. Lead digital product analytics tagging and instrumentation strategy and taxonomy. Develop and prioritize digital analytics instrumentation architecture, tag management and solution design, balancing target future state and short-term optimization. Run analytics requirements in partnership with product teams to ensure instrumentation will satisfy strategy for all new releases. Document analytics tracking requirements, create instrumentation specifications for Engineering across digital experience journeys and platforms to collect user behavior data for new product enhancements. Collaborate with Product, Engineering, Analytics, QA, Legal, Privacy, Finance, Marketing, and other teams to manage analytics data instrumentation to support Beachbody product features. Partner with cross functional teams to enhance existing analytics models and dashboards, create additional metrics, reports and/or visualizations based on evolving business needs. Track multiple concurrent instrumentation projects including scope, requirements, timelines, resource allocation, stakeholder management, communications, and risk assessments, both within the team and with multiple different project partners. Data-backed, with experience identifying KPIs and working with engineering and analytics on instrumentation and monitoring. Execute digital analytics tagging and implementation quality assurance to verify stability and accuracy of client-side data collection and marketing integrations. Requirements: Experience with data analytics, A/B testing, and data technologies. Proven experience with Microsoft Excel and/or Google Sheets. Proven experience managing multiple projects and stakeholders at a time. Superb written and verbal communication. Superb organizational skills. Experience managing and implementing Customer Data Platforms a plus. Vendor certification related to analytics implementation a plus. Experience: 10 years of relevant experience in product management, data, insights or analytics with increasing responsibility in a growth environment. 5 years of hands-on experience using digital product analytics tools, such as Amplitude, Tealium, Snowplow, Mixpanel, Adobe Analytics, Google Analytics, Google Tag Manager 3 years of SQL skills with hands-on exposure to database structures & principles, data models & dimensional models. Minimum 2 years' experience supporting digital analytics implementation on both web and mobile app platforms. Minimum 2 years' experience testing analytics implementation on both web and app. Minimum 2 years' experience documenting business and technical requirements. Education: Required Bachelor's Degree (BA/BS) from a top college or university in Computer Science, Engineering, Math, Business or Economics. Preferred Master's Degree (MS). Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law. We want you to feel safe to be the Whole You - your authentic self - without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging. To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes. Regular R-1203 About Us Beachbody, a worldwide leader in health and fitness headquartered in Santa Monica, California, was founded in 1998 by Carl Daikeler and Jon Congdon with the mission to help people achieve their goals and enjoy healthy, fulfilling lives. Beachbody's formula of world-class fitness, nutrition, motivation and support has proven again and again to deliver results for its customers. For more information please visit www.Beachbody.com .

Keywords: Beachbody LLC, Santa Monica , Executive Director, Digital Analytics, Executive , Santa Monica, California

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