Director, International Brand Marketing

Company: Lionsgate
Location: Santa Monica
Posted on: April 3, 2021

Job Description:

Job Title: Director, International Brand Marketing Location: Santa Monica, CA, US, 90404 Summary of Position As STARZ continues to expand its footprint internationally via global streaming service STARZPLAY, available in 50+ countries, the Company seeks a Director, International Brand Marketing who will partner with the International Marketing team to drive brand awareness globally.-- Responsibilities

• Oversee brand strategy for STARZPLAY working in partnership with International Marketing team to meet business goals, and ensure alignment with overall STARZ brand
• Develop and execute elevated brand creative for STARZPLAY across all consumer touchpoints including A/V, print/outdoor, digital and experiential, working with internal creative services department as well as external agencies
• Lead brand campaigns in international territories, working closely with International Marketing team, media and research teams and other internal stakeholders and external agencies to implement
• Deliver brand A/V spots regularly to meet ongoing STARZPLAY promotional needs, including quarterly image spots, monthly 'tune in' spots, global sales sizzles, etc.--
• Work closely with International partner marketing team, providing brand creative assets and approvals for launches and ongoing partner support, ensuring brand consistency
• Manage creative asset deliverables in support of Direct Response (DR) and app store optimization strategies to drive subscriber acquisition, analyzing performance of assets regularly and leading development of innovative creative concepts to test--
• Collaborate with STARZPLAY App programming teams across all territories to determine content for marquees, collections, feature banners, etc. and lead development of creative assets to fulfill those needs
• Lead development and implementation of STARZPLAY brand guidelines Experience & Skills
  • Bachelor's Degree in Marketing, Communications or similar discipline preferred; 8+ years of brand marketing experience
  • Television/branded content studio/entertainment industry experience preferred
  • International marketing experience preferred
  • Experience working with internal creative teams and external creative agencies. Comfortable giving feedback on digital, AV and print creative
  • Strong leadership and management skills. Experience managing direct reports
  • Must be a team player, collaborative, proactive and flexible
  • Strong attention to detail to ensure that all delivered assets conform to brand and company standards
  • Exceptional written and verbal communication skills, including ability to work across departments
  • Self-directed, efficient and able to handle multiple tasks and priorities in a professional and confident manner under tight deadlines--
  • Proficient in all Microsoft Office applications, including Word, Excel and PowerPoint
  • Experience working in multiple languages is a major plus
  • Oral/Written Proficiency in EFIGS (English, French, Italian, German, Spanish) is a major plus-- About the Company Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ-- brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming. Business Unit Overview Starz
    With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.
    --
    Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a "best of global SVOD" content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.
    • Full Coverage - Medical, Vision, and Dental
    • Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
    • 401(k) company matching EEO Statement Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

Keywords: Lionsgate, Santa Monica , Director, International Brand Marketing, Executive , Santa Monica, California