Director, Lifecycle Marketing and Engagement
Company: Lionsgate
Location: Santa Monica
Posted on: April 1, 2021
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Job Description:
Job Title: Director, Lifecycle Marketing and Engagement
Location: Santa Monica, CA, US, 90404 Summary of Position We are
seeking a data-driven marketer with proven digital experience to
own our CRM/CLM and promotional offer initiatives. You will be
responsible for the strategy, execution and optimization of user
engagement, personalization, retention, and reactivation. This
person will help nurture STARZ OTT subscribers throughout their
member lifecycle. The role requires a passion for results, a
commitment to action-oriented analysis, an attitude that anything
is possible, and a relentless focus on the customer.--You will have
extensive experience with A/B testing and marketing
experimentation. You have an eye for great creative and copy,
coupled with excellent customer instincts. You will relentlessly
innovate on behalf of customers, and actively participate in a
strong culture of rapid experimentation, measurement, and iteration
within your team. Responsibilities
With the Company aligning its studio operations behind the growth
of its streaming business, Starz has become one of the pre-eminent
modern premium global streaming platforms. Offering subscribers
more than 7.500 television episodes, including Starz original
series and provocative documentaries, along with a broad catalogue
of first-run movies, Starz is taking the lead in delivering
relatable premium content that makes it the platform of choice
among a wide spectrum of female, African-American and other
historically underserved audiences. Its focused brand, premium
content and freedom from legacy relationships position Starz at the
forefront of the new bundles emerging throughout the media
ecosystem, a compelling value proposition to complement virtually
every kind of subscription platform.
--
Distinguished by its successful and focused content strategy, top
programming, exceptional curation and speed to market, Starz has
quickly scaled its platform to become one of the most widely
distributed and fastest-growing OTT services in the world, with OTT
subscribers making up more than half of its global subscriber base.
The Starzplay International premium subscription service offers a
"best of global SVOD" content portfolio in more than 50 countries
throughout Europe, Latin America, Canada, Japan and India through a
bespoke and expanding network of distribution partners. The
Starzplay Arabia joint venture is one of the leading SVOD operators
in the fast-growing Middle East and North Africa region. The
proprietary and highly-rated Starz app, a proven hit with U.S.
audiences, continues to roll out internationally.
Keywords: Lionsgate, Santa Monica , Director, Lifecycle Marketing and Engagement, Executive , Santa Monica, California
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