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Campaign Manager

Company: FIGS
Location: Santa Monica
Posted on: April 1, 2021

Job Description:

FIGS is seeking a Campaign Manager to join our Marketing Department. This person will report to the Senior Growth Strategist. As a key member on our team, you will be responsible for asset management, creative reporting, innovative creative A/B testing, making data-driven campaign optimizations, and conducting cross-channel and cross-platform creative analysis to drive new customer growth. You will be part of a very fast-paced and exciting organization that is recognized for its fresh, innovative and creative branding. The next FIGS Campaign Manager will have hands on the creative elements of our marketing that will be seen across national and international advertising campaigns.

The Campaign Manager will work directly with internal teams within the marketing department, in addition to external agency and vendor partners to identify, analyze, and act on actionable creative and audience insights to drive strategic campaign decisions. This role straddles the line between brand and performance-driven creative and requires a hands on approach to managing and executing marketing campaigns and making creative optimizations across paid media channels such as social, search, display, and native platforms. This role will benefit from someone who is creative, organized, and has the ability to think strategically across channels and recognize wins and proactively roll them out.

Key Responsibilities

  • Execute daily creative optimizations on paid media campaigns to acquire new FIGS customers at scale
  • Assemble and maintain daily reporting for paid campaigns
  • Create and manage online paid advertising campaigns across social, display, and native from set up to QA, ensuring they are accurate and on schedule
  • Coordinate with growth, retention, creative, and production teams to drive new customer growth and to ensure campaigns are in alignment with brand positioning and long-term goals
  • Write bi-weekly creative briefs and submit creative and ad copy tickets
  • Conduct A/B and multivariate creative tests and report on results and actionable next steps
  • Analyze data to identify creative trends and roll out wins across campaigns, vendors, and channels
  • Develop an end-to-end process that streamlines communication, campaign creation, approvals, and reporting of campaigns
  • Work closely with designers and project managers to produce a creative process to promote a steady stream of creative testing

    Basic Qualifications
    • Bachelor's Degree in a related field, or equivalent work experience
    • 2+ years of experience in digital marketing with hands-on campaign management either in-house or at an advertising or media agency
    • Experienced with paid media channels such as social, display, or native
    • Familiar with basic online marketing concepts and metrics

      Preferred Qualifications
      • 1+ year of DTC eCommerce experience
      • Proficient with Excel and pivot tables and comfortable with large data sets
      • Outstanding written, verbal, and presentation creation skills
      • Self-motivated team player with excellent communication and organizational skills

        A Little Bit About Us---

        The medical apparel industry is antiquated, highly fragmented and, until FIGS, was driven solely by low-cost providers offering a limited selection of poor quality products sold through third party distributors. FIGS is revolutionizing the medical apparel industry by creating the highest quality medical apparel in the world and by selling directly to medical professionals through our branded ecommerce site.

        FIGS' foundation is built on product quality, and we have a relentless focus on three key areas: fabric, fit and function. We developed our proprietary, performance-oriented fabric technology to meet the demands of the medical profession. FIGS' Technical Collection fabric is wrinkle resistant, moisture-wicking, lightweight, breathable and offers four-way stretch. Our designs are tailored, sophisticated and innovative, incorporating features such as yoga waistbands, smart storage (pockets, zippers, hidden pockets) and inspirational sayings inside each garment that appeal to modern healthcare professionals.

        By offering a branded and customer-centric online shopping experience, we are changing how medical professionals buy their workwear. Through our website, social media, and participation in medical conferences and events, we have built a strong following within the medical community and a meaningful connection with our customers, which allows us to understand their needs and to ensure that FIGS is continuously improving and innovating.

        FIGS' Threads for Threads initiative is central to our mission. FIGS has donated hundreds of thousands of scrubs to healthcare providers in need around the world.

Keywords: FIGS, Santa Monica , Campaign Manager, Executive , Santa Monica, California

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