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VP of Growth

Company: Tapcart
Location: Santa Monica
Posted on: April 1, 2021

Job Description:

Marketing - Demand Generation & Growth / Tapcart makes launching a mobile shopping app easy, fun and attainable for every brand. The world of shopping will one day be powered entirely by mobile, made possible by our products, team and vision. We are inspired by the future of mobile. We work to inspire that future. As the market leader in mobile Ecommerce, we focus on providing great experiences for our customers and for mobile shoppers worldwide. Our platform powers the mobile apps of some of the largest shopping brands, including Fashion Nova, Chubbies, The Hundreds and many more. Tapcart is looking for a resourceful and talented demand-gen marketer to lead customer acquisition across global markets and channels.-- As VP of Growth you will own the entire inbound marketing strategy and channels including paid acquisition, SEM, social media, email marketing, testing & community outreach. You will oversee and collaborate with our team to build impactful campaigns and will report directly to our CEO. What you will be doing

  • Build and manage a growth team--
  • Strategize, budget, lead and execute successful paid acquisition campaigns
  • Develop marketing strategies and allocate spending across various channels--
  • Cultivate a data-driven mentality with an emphasis on analysis, insight, and recommended action
  • Create and maintain impactful relationships with partners What you need to know
    • Expertise with Google Analytics, Google AdWords, Facebook Ads, email marketing, A/B testing, conversion tracking optimization techniques--
    • Experience building B2B marketing systems and tracking
    • Demonstrated track record in customer acquisition, engagement and retention (3-5 years of experience); management of marketing budgets of $1M-$2M+
    • Strong understanding of sales processes
    • Experience managing a demand-gen team
    • Previous startup experience--and growth mentality Nice-to-haves
      • Design chops
      • Experience collaborating with engineering/product We are a well funded, young and growing startup located in sunny Santa Monica, CA

Keywords: Tapcart, Santa Monica , VP of Growth, Executive , Santa Monica, California

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