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VP, Digital Marketing (MPG

Company: Lionsgate
Location: Santa Monica
Posted on: March 30, 2021

Job Description:

Lionsgate has an immediate opening with our Motion Picture Group (MPG)--for a Vice President, Digital Marketing. This role is responsible for leading digital marketing efforts in support of our theatrical film slate and supporting the Senior Vice President in all other aspects of digital marketing; including strategic planning, creative execution, social media and 360 creative ideas. Responsibilities

  • Lead and develop culturally relevant and impactful digital marketing campaigns that connect Lionsgate films with consumers across the world--
  • Create diverse range of marketing content and initiatives with an emphasis on mobile, social media, video, and display
  • Communicate different facets of campaigns to executives, filmmakers, talent and talent representatives--
  • Serve as a cross-functional liaison across internal marketing divisions, including creative advertising, publicity, media, brand partnerships, exhibitor relations, and research, with a focus on leading collaborative cross-divisional initiatives--
  • Oversee a team of digital agencies - providing creative direction and strategic vision based on internal conversations, while shepherding scope, budget, and overall campaign resources--
  • Develop data-first initiatives for the Lionsgate brand as well as individual theatrical titles Qualifications & Skills
    • Strong understanding of how to ideate, create and finesse best-in-class digital creative
    • Understanding of who the best agencies are and how to direct them to produce superior quality work
    • Minimum of 5 years entertainment marketing experience
    • Excellent communication skills, good interpersonal skills and ability to work with various groups
    • Ability to adapt quickly to changing priorities in a fast-paced environment
    • Previous experience working for an entertainment studio preferred
    • Strong knowledge of digital marketing
    • Experience in managing and mentoring others Nice to Haves
      • Experience with editing, music, graphics, AV Creative
      • Experience with Print Creative
      • Bachelor's degree in related field preferred About the Company Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate (NYSE: LGF.A, LGF.B) brings a unique and varied portfolio of entertainment to consumers around the world. Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for the audiences it serves worldwide. Business Unit Overview Motion Picture Group
        Lionsgate's motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster's Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award-- nominations and 32 Oscar-- wins.
        --
        In addition to its mainstream commercial releases, Lionsgate's Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the U.S. market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.
        • Full Coverage - Medical, Vision, and Dental
        • Work/Life Balance - generous sick days, vacation days, 11 holidays, and Impact Day
        • 401(k) company matching
        • Reimbursement - Rideshare Program and Tuition (up to graduate degree) EEO Statement Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

Keywords: Lionsgate, Santa Monica , VP, Digital Marketing (MPG, Executive , Santa Monica, California

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