Marketing Campaign Director (B2B Demand Gen)

Company: Greenfly
Location: Santa Monica
Posted on: February 20, 2021

Job Description:

Greenfly is expanding our marketing team to support our rapid growth into new vertical markets and geographies. Our enterprise SaaS solution is helping some of the world's biggest brands communicate with their advocates, athletes, talent, staff and brand ambassadors to build brand value.We're looking for a (Senior) Marketing Campaign Manager / Demand Generation Director to lead our demand gen efforts for our entire global organization. This is a key hire with a high profile. The right candidate has an enormous potential to grow here.If you are a "full-stack" B2B marketer with skills in ABM, ABA, lead generation, inbound marketing, content marketing, lead nurturing then you could be an excellent fit. You're comfortable working in a startup environment, creating organization and refining and optimizing processes. You'll own campaign strategy and execution and roll-up your sleeves and get hands-on with program creation.You'll work with product marketing to find our target buyers, create multi-channel campaigns with the creative and content teams. You'll execute and optimize targeted, account-based demand generation strategies with our marketing ops team or third party vendors. You'll coordinate all paid and owned channels, including email, events, paid search, social, and web. You'll manage the distribution of a robust content marketing program that includes a blog, whitepaper downloads, case studies and videos.You Will* Create new qualified opportunities for our sales team* Plan, communicate, execute and measure cross-channel marketing campaigns* Be the hub that coordinates our creative, content, SDR, and marketing operations teams to plan, build and execute campaigns* Manage a campaign calendar that delivers a steady cadence of programs, collateral, events, and tradeshows promoted across channels* Oversee conference and event management, as well as lead followup and nurture* Analyze and communicate campaign performance to marketing, leadership and sales* Effectively measure progress towards funnel metrics, penetration of target accounts, and optimize efforts to achieve goals* Help map our buyer's journey and work with a cross-functional team to build out and optimize each step (You will NOT need to code, be a Salesforce admin, or configure marketing technology - we have you covered there.)RequirementsYou Are* Curious - you like to experiment with new tools & techniques, run A/B tests, try different channels, and target different audiences to see what works best* Collaborative, and love working with sales teams as well as product experts* Organized - you have the ability to multitask.* Detail-oriented - you're mildly annoyed when something is out of place.* A self-starter - you're comfortable working on your own while keeping a cross-functional team accountable to a schedule* Well-versed in social media marketing and/or the influencer marketing space* A clear, thoughtful communicator* Driven by metrics - you love to measure your success every dayYou Have* A Bachelor's degree (or equivalent experience)* 4-7 years of experience working building scalable demand generation programs* 2+ enterprise experience targeting brand marketing or social media teams at enterprises* Proven expertise driving new opportunities for a growing sales team* Proficiency using Salesforce, Marketo, Drift, and Outreach.io (or equivalents)* Proficiency with project management tools like Asana* Top-notch writing and/or editing skills* Outstanding project management skills * Proven success in running high-quality events (including digital events)* B2B experience; B2C experience a plusYou Want To* Make a huge impact. Greenfly is a small company but has global reach and enormous mindshare. Our customers are literally the biggest brands in sports and entertainment.* Advance quickly. This is a key position with a huge potential for career progression.* Showcase your expertise, by building a market-leading demand gen machine.* Operate with autonomy and responsibility, in a fast-paced environment.* Work with a distributed team. Greenfly's HQ is in Santa Monica and we have offices in Seattle, New York, and Paris, but we don't know when we'll get back there! You enjoy remote collaboration.BenefitsFor the right candidate, we offer top compensation - including stock options.We support each of our employees with great benefits like unlimited time off, medical + dental + vision, and much more!REMOTE work is OK if you can adjust your working hours to the Pacific Time zone.It would be great to see you in our Santa Monica or New York offices.

Keywords: Greenfly, Santa Monica , Marketing Campaign Director (B2B Demand Gen), Executive , Santa Monica, California