Marketing Campaign Director (B2B Demand Gen)
Company: Greenfly
Location: Santa Monica
Posted on: February 20, 2021
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Job Description:
Greenfly is expanding our marketing team to support our rapid
growth into new vertical markets and geographies. Our enterprise
SaaS solution is helping some of the world's biggest brands
communicate with their advocates, athletes, talent, staff and brand
ambassadors to build brand value.We're looking for a (Senior)
Marketing Campaign Manager / Demand Generation Director to lead our
demand gen efforts for our entire global organization. This is a
key hire with a high profile. The right candidate has an enormous
potential to grow here.If you are a "full-stack" B2B marketer with
skills in ABM, ABA, lead generation, inbound marketing, content
marketing, lead nurturing then you could be an excellent fit.
You're comfortable working in a startup environment, creating
organization and refining and optimizing processes. You'll own
campaign strategy and execution and roll-up your sleeves and get
hands-on with program creation.You'll work with product marketing
to find our target buyers, create multi-channel campaigns with the
creative and content teams. You'll execute and optimize targeted,
account-based demand generation strategies with our marketing ops
team or third party vendors. You'll coordinate all paid and owned
channels, including email, events, paid search, social, and web.
You'll manage the distribution of a robust content marketing
program that includes a blog, whitepaper downloads, case studies
and videos.You Will* Create new qualified opportunities for our
sales team* Plan, communicate, execute and measure cross-channel
marketing campaigns* Be the hub that coordinates our creative,
content, SDR, and marketing operations teams to plan, build and
execute campaigns* Manage a campaign calendar that delivers a
steady cadence of programs, collateral, events, and tradeshows
promoted across channels* Oversee conference and event management,
as well as lead followup and nurture* Analyze and communicate
campaign performance to marketing, leadership and sales*
Effectively measure progress towards funnel metrics, penetration of
target accounts, and optimize efforts to achieve goals* Help map
our buyer's journey and work with a cross-functional team to build
out and optimize each step (You will NOT need to code, be a
Salesforce admin, or configure marketing technology - we have you
covered there.)RequirementsYou Are* Curious - you like to
experiment with new tools & techniques, run A/B tests, try
different channels, and target different audiences to see what
works best* Collaborative, and love working with sales teams as
well as product experts* Organized - you have the ability to
multitask.* Detail-oriented - you're mildly annoyed when something
is out of place.* A self-starter - you're comfortable working on
your own while keeping a cross-functional team accountable to a
schedule* Well-versed in social media marketing and/or the
influencer marketing space* A clear, thoughtful communicator*
Driven by metrics - you love to measure your success every dayYou
Have* A Bachelor's degree (or equivalent experience)* 4-7 years of
experience working building scalable demand generation programs* 2+
enterprise experience targeting brand marketing or social media
teams at enterprises* Proven expertise driving new opportunities
for a growing sales team* Proficiency using Salesforce, Marketo,
Drift, and Outreach.io (or equivalents)* Proficiency with project
management tools like Asana* Top-notch writing and/or editing
skills* Outstanding project management skills * Proven success in
running high-quality events (including digital events)* B2B
experience; B2C experience a plusYou Want To* Make a huge impact.
Greenfly is a small company but has global reach and enormous
mindshare. Our customers are literally the biggest brands in sports
and entertainment.* Advance quickly. This is a key position with a
huge potential for career progression.* Showcase your expertise, by
building a market-leading demand gen machine.* Operate with
autonomy and responsibility, in a fast-paced environment.* Work
with a distributed team. Greenfly's HQ is in Santa Monica and we
have offices in Seattle, New York, and Paris, but we don't know
when we'll get back there! You enjoy remote
collaboration.BenefitsFor the right candidate, we offer top
compensation - including stock options.We support each of our
employees with great benefits like unlimited time off, medical +
dental + vision, and much more!REMOTE work is OK if you can adjust
your working hours to the Pacific Time zone.It would be great to
see you in our Santa Monica or New York offices.
Keywords: Greenfly, Santa Monica , Marketing Campaign Director (B2B Demand Gen), Executive , Santa Monica, California
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