Director of CRM Strategy

Company: Activision
Location: Santa Monica
Posted on: September 16, 2020

Job Description:

As a Director of CRM Strategy, you will be responsible for leading the integrated CRM strategy for email, SMS, mobile app messaging and in-game communications for Activision Publishing's portfolio of titles. You'll develop and execute consumer acquisition, engagement and retention initiatives, while continuing to evolve our approach to one-to-one engagement at scale.What you'll doElevate the role for CRM among our franchise teams by demonstrating the ongoing strategic utility and effectiveness of our CRM capabilitiesIn collaboration with other disciplines, such as performance marketing, paid media, and digital, create an omni-channel experience for our players and potential players,Develop a detailed content strategy that drives personalization of marketing efforts across CRM channels. Monitor campaign performance on an ongoing basis and optimize rules to maximize effectiveness.Design and oversee 1:1, personalized player messaging across CRM channels, including email, mobile messaging and in-game communications, that drive opt-in permissions, engagement, and monetizationBased on player and consumer insights, develop player journey messaging strategies across owned channelsPilot and roll-out engagement initiatives for SMS and MessengerBuild an "always-on" experimentation culture, optimizing audience profiles for more relevant creative, messaging cadence, call-to-action messages, and coordination with other consumer marketing effortsWork with marketing and analytics peers to define key objectives, develop marketing strategy, and lead campaign developmentWork closely with game development studios to gain alignment and input on the defined CRM marketing strategyManage and work with third-party vendors to develop content CRM communications and QA content prior to pushing campaigns into production thereby maximizing their utilityCommunicate regularly and effectively with internal stakeholders regarding CRM product development, campaigns and resultsPartner with studio and Activision stakeholders to develop and integrate CRM strategies into marketing programs.Support CRM team in the creative development and support of other outbound CRM campaigns as needed.What you'll bring10+ years of CRM/digital marketing experience in CPG, technology, entertainment, gaming or related fields with a focus on data-driven, personalized marketing content.Strategic thought-leadershipA spirit of collaboration with marketing and non-marketing functions alikeExperienced people manager of cross-functional teams, as well as adept at managing intra-org relationships to set teams up for successHands-on experience with digital marketing at scale: Across multiple brands or across a broad functional scope with millions of customers/subscribers.-- Product management experience of the front page or checkout path of a major eCommerce site is a plusExpert in nurturing relationships, reducing churn, improving engagement, and monetization with 1:1 communicationsProven experience across channels areas including email, CRM, SMS, social and push messagingProven ability to use segmentation and behavioral data to personalize and optimize each players experienceProven success developing reengagement and winback strategiesExperience building and/or running loyalty and/or membership programsAnalytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics. Evaluation of metrics to influence strategic marketing decisionsExperience using Campaign management tools and ESP providers to execute campaigns.Understanding of data privacy and governance policies.Strong organizational skills, ability to be self-directed and work independently, and demonstrated ability overcoming obstacles to deliver on deadline is a must.Interest in measurement and aptitude with numbers is required.What youve doneLed CRM or performance marketing team with proven resultsExperience with developing and managing personalization and targeting of content at scale.Gaming experience a plus but not required.-- However, a strong willingness to learn our products (and therefore our customers) is required.Localization across global audiences is a plus.Experience using JIRA or other ticketing system is a plus.Developed strategic plan for CRM offense

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