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Creative Director

Company: GSW Advertising
Location: Santa Monica
Posted on: May 14, 2020

Job Description:

It's a language many healthcare companies have forgotten - a simple clear way to communicate great ideas that break through because everyone can understand it. No Jargon. No lingo. No catch phrase of the day. We are GSW and speaking people is at the core of everything we do. We are a healthcare advertising agency that thinks just a bit differently, works just a bit closer and dives just a bit deeper. And because we talk to each other like people, instead of a corporate machine, we come up with great ideas that talk to clients and customers on the most effective level of all - the human level.Speaking people isn't easy. But if you can do it, we need to talk.This position is responsible for working in partnership with Account Services colleague(s) to lead and manage in all aspects of his/her client relationship(s). In addition, this position will help provide overall strategic plans and initiatives, ensure delivery of high quality products and services consistent with contracts and agreements, helps manage financial and budgetary compliance, is responsible (with creative ideas and solutions) for revenue growth for existing clients as well as cross selling initiatives. Most importantly, he/she is responsible for setting the creative vision and maintaining the creative standards on-going. This includes being aware of current communications technology and media channels, including digital, and having the vision to utilize them creatively for meeting brand marketing objectives. He/she contributes to strength of agency- client relationship by nurturing relationship with client through communication, interaction and great work, and sets and maintains high standards commensurate with company creative expectations.Responsibilities(Duties may include, but not limited to all or some of the following)Provide creative leadership and standards for the entire brand as well as for his/her entire groupOwns his/her brands at the Creative Director levelPresents and fights for the best work selling ideas internally and to clientsPartner with clients on effective creative developmentManage to client contract and project agreements with client(s), ensuring appropriate talent- to- taskMonitor and manage team activity to ensure timely delivery of products and services to accountsOversee and manage all financial aspects of client relationship including compliance to contract/ agreements, billings, write-offs, receivables, etc.Oversee relationships with other marketing partners of clients as requiredCreate partnership approach with peers from other departments (e.g. Account Services, Brand Planning, Medical Strategy, etc.) on client's business-creative visionFacilitate communication between team members and clients necessary to maintain strong relationships and effective creative managementProvide creative and management direction as well as developmental support to direct reportsParticipate in new business/client activities and pitches as requestedJob Requirements10+ years plus experience in advertising or marketing, at least 4 of which should be in a senior management capacityMust have a thorough understanding of client's business/category and demonstrate a best in class creative approach in offering creative solutions to an assigned client or categoryMust be aware of current communications technology and media channels, and have a demonstrated ability to utilize them creatively for meeting brand marketing objectivesProven ability to think beyond the campaign and help develop and drive creative marketing solutions (platforms) for client brands, with an emphasis on digital mediaPrior business development experience and demonstrated success strategic and concepting skillsDemonstrated success in managing a cross-functional teamExcellent mentoring skillsExcellent interpersonal and communication skillsDemonstrated experience working on a wide range of accounts and categoriesUser Experience (UX) design training or experience is preferredStrategic Thinking Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can help create competitive and breakthrough strategies and plans. Can connect strategies to creative solutionsCreative Vision Sets and maintains high standards commensurate with the company's creative expectationsConceptual Creativity Ability to think in abstract terms; can make connections between unrelated notions; can formulate innovative ideas where others cannot; seen as original and value-added in brainstorming sessions360-Degree Channel Marketing Mind-Set Sees the complete media picture; familiarity with leveraging and combining all media to promote a brandClient Focus-- Is dedicated to exceeding clients creative expectations; acts with the client's best interest in mind. Establishes and maintains effective relationships with client and gains their trust and respect-- -- -- -- -- ----Developing Direct Reports Provides individual and team creative challenges; connects individual's career goals to current and future workFinancial Management Conscious financial decision making with regard to creative developmentDemonstrating Ownership and Proactivity Demonstrates ownership of assigned Brand work by continually coming up with new ideas proactively. Ability and willingness to show ownership of Brand work from a visual standpointPresentation Skills Is effective and dynamic in a variety of formal presentation settings one-on-one, small/large groups, with peers, direct reports and supervisors; is effective in selling creative rationale and work both inside and outside the organization; instills respect and can manage meeting flow during the presentationsWillingness to be Flexible Works beyond what is described in-- as needed. Willing to be flexible for the team, and ultimately the work. Willingness to work across teams as needed

Keywords: GSW Advertising, Santa Monica , Creative Director, Executive , Santa Monica, California

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