Director, Creative Advertising

Company: Lionsgate
Location: Santa Monica
Posted on: May 14, 2020

Job Description:

The Director, Creative Advertising is a dynamic thought-leader energized by ambitious, creative ideas and storytelling. In this role, you'll drive the ideation of high-profile innovative and culturally impactful creative across Print and AV that align with both show-specific branding as well as network branding- driving engagement with new and existing fans.--Essential Duties and Responsibilities:Manage cross platform, cohesive marketing campaigns across Original programming to build show and brand awareness and drive subscriptions and tune-inCollaborate with Show Lead on show positioning, campaign strategy and audience retentionConsolidate key information into on-brand, visually appealing decks, creative briefs, and presentations; provide notes and feedback throughout the creative review processProactively manage timelines to ensure on-time deliverables, identify potential roadblocks and adjust to mitigate risks and ensure campaigns run smoothlyOversee deliverable flow in-house and communicate effectively with agency and internal- approving final mix, picture, graphics, and legal requirementsWork collaboratively with other key teams: Creative Services, Digital, PR, Development and Production, Affiliate Marketing, International, Research, Home Entertainment, Legal, Programming to ensure messaging is cohesive and consistent, as well as communicating specific information each department would need to knowIdeate and lead buzzworthy Starz activations and events in collaboration with Show Lead, Brand, PR and Digital teams to generate show and brand awareness and effectively impact business goalsProactively manage and track multi-million-dollar marketing budgets to ensure most effective spend of dollars across shows/programs and line itemsManage and inspire direct reports to work as a best-in-class team; manage up to ensure Executives are kept informedExperience & Skills:Bachelors degree; Minimum 8 years' experience in entertainment marketing, ideally a television network with emphasis on premium/streamer environment or a movie studio; with management experience leading teams in developing and executing marketing campaignsSpecific experience launching television series either from the programmer side or the agency sideAgency experience preferred but not mandatory- must have working knowledge of media planning, research, and OTT servicesStrong strategic and creative skills, organization and communication skills are crucialMust have an ability to multitask and manage multiple prioritiesMust be a team player and leader with a collaborative and generative approach to the business

Keywords: Lionsgate, Santa Monica , Director, Creative Advertising, Executive , Santa Monica, California