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Director of User Acquisition

Company: Playq
Location: Santa Monica
Posted on: May 3, 2020

Job Description:

We're looking for a candidate to fill this position in an exciting company.

  • Lead the User Acquisition team in the management and optimization of mobile performance marketing campaigns across multiple ad networks and mobile storefronts (e.g. iOS, Google Play, Amazon)
  • Manage the profitable investment of an 8-figure user acquisition budget to hit KPI targets and achieve user and revenue growth
  • Monitor, optimize and report performance on campaigns across active ad networks on an ongoing basis
  • Stay current on the mobile user acquisition landscape, growth trends, best practices, and competitor strategies to develop new ideas and initiatives for growth
  • Lead and execute on various growth initiatives in the areas of user acquisition, ASO, re-engagement, etc.
  • Oversee all reporting and analytics related to user acquisition and marketing
  • Utilize data insights to develop new growth strategies and initiatives
  • Lead the team in designing and developing internal performance marketing platform tools and processes
  • Serve as the main point of contact for multiple ad network and third party relationships
  • Develop test plans and experiment with new user acquisition initiatives, then analyze performance to identify the highest impact opportunities
  • Collaborate with the Creative Services team on ad creative development and ensure production schedules remain on track
  • Define and enhance spend and measurement decision-making methodologies
  • Lead the research and evaluation of new user acquisition/growth channels
    • BA/BS degree in a relevant field of study, Masters is a plus
    • 3-5+ years digital marketing/user acquisition experience, preferably in the mobile app or mobile gaming space
    • 2-3+ years in a leadership and management role
    • Experience successfully managing multi-million dollar marketing budgets across multiple digital/media channels
    • Strong analytical skills with the ability to apply business strategy to data analysis and recommendations
    • Expert-level understanding of the current mobile user acquisition and marketing landscape, mobile analytics, and mobile attribution
    • A desire to do both strategic planning and daily execution/optimization
    • Excellent communication skills, including the ability to sell one's ideas and negotiate
    • Ability to project plan and effectively manage multiple concurrent projects
    • Expertise with Excel or Tableau, or similar analytics/visualization software is a plus

Keywords: Playq, Santa Monica , Director of User Acquisition, Executive , Santa Monica, California

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